TS
Jan 20, 2023
Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).
Some concepts may already be known to some students, but this will work for anyone interested in the subject.
JT
Feb 16, 2023
Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!
By Parker G
•Aug 8, 2022
The course itself was a great start and foundation for all the basics around digital marketing and e-commerce. I look forward to continuing with the subsequent courses. I'm just disappointed that I have to wait 15 days for more applications for financial aid for those courses, as I can't afford it just on my own. I was under the assumption that my financial aid had approved me for the entire certification program.
By Clóvis N
•Oct 27, 2024
The Foundations of Digital Marketing and E-commerce course by Google is an outstanding introduction to the digital marketing field. It offers clear, well-organized modules and it's perfect for beginners, providing an excellent overview for those looking to start or advance their careers in digital marketing. Google’s certification also adds a credible boost to any resume, making it highly valuable for job-seekers.
By MUHAMMAD B D
•Dec 1, 2022
This course gave me broader view of online marketing techniques. Though I didn't get an in-depth knowledge but I got the understanding of where I stood in my new career path. This has in turn motivated me to follow my new seen passion with greater zeal so I want to complete all the course in this certificate so I can develop my skill to a new level where I can be better prepared to complete my ambitions and goals.
By Enterprise 4
•Jul 22, 2023
Strong foundation. Lots of great applicable information. Very well structed and organized. Could be shortened with the integration of reading dictation software while also increasing course awareness for the target market of the hearing impaired. Overall, should be used as a foundational class in high school aged students and broken down into two semester course for middle school age students. Great job!
By Marriah C
•Jun 13, 2024
I learned so much! I would recommend this course to anyone who wants to pursue a marketing career or already in the social media world needing to sharpen their professional idea of what they do. If you want to learn how to better describe with confidence what you do and how you evaluate success in your field of marketing yourself/others and building + maintaining online store(s) this course is for you.
By Motiz B
•Jul 9, 2023
The Foundations of Digital Marketing and E-commerce course exceeded all my expectations! It covered all the essential topics, provided practical insights, and kept me engaged throughout. The instructors were knowledgeable, the content was up-to-date, and the hands-on projects were invaluable. Highly recommended for anyone looking to excel in the digital marketing and e-commerce field! 🚀🎓💼
By Dahir111 m
•Dec 14, 2022
I can't appreciate enough to the Whole coursera and it's wonderful teachers who are dedicated their time and effort to the students all around the world in an effective way. it was really an honor to be part of a coursera family and it's one of their honest and reliable student. I hope i will continue being paying fully attention and commitment regarding to the courses. thankz to you all
By Sara m
•Oct 19, 2022
This is an amazing course to set the foundation for building a career or launching your own e-commerce business. It is super informational and informative. I am excited and confident to begin Course 2 of 7 as I work towards my Professional Certificate from Google in digital marketing and e-commerce. Highly recommend it to anyone looking to learn the basics of the digital marketing world.
By Lesti L
•Jun 9, 2022
This is a great course! Joi (Product Marketing Manager at Google) is a great teacher and takes the time to thoroughly explain Foundations of Digital Marketing and E-commerce in this course. I enjoy taking these courses and have learned some valuable skills. I plan to take the next series of courses in Google Digital Marketing & E-commerce to improve my skills. I highly recommend this course.
By BEA A D L C
•Oct 3, 2024
The content was very informative, and the assignments were challenging but rewarding. The course materials and resources were also helpful and provided a solid foundation for understanding topics. Additionally, the discussion forums were a great way to connect with other students and share ideas and feedback. Overall, I'm very happy with the quality of the course and experience it provided.
By Borhen
•Jul 15, 2024
j'ai été particulièrement surpris par l'ampleur et la profondeur de l'analyse des données nécessaire pour optimiser les campagnes de marketing numérique. Les concepts de la valeur vie client et de l'attribution basée sur les données m'ont semblé particulièrement intéressants, car ils montrent à quel point il est crucial de comprendre le comportement des clients pour maximiser les revenus.
By Annie R
•Oct 15, 2022
Having completed the first course of this series I am looking forward to the subsequent courses. As an introductory course, the materials are presented in a clear and concise manner and easy to follow and navigate. What I enjoyed most are the personal stories of individuals' journeys that spoke to me on a personal level; it really made a human connection to the why of taking this course.
By Meiko A
•Sep 18, 2024
Me encantó la introducción a este tema; nos guió paso a paso. Pensé que sería más difícil entender los conceptos, pero gracias a las herramientas que nos brindaron, se me facilitó mucho. Las preguntas que nos hacían me hicieron reflexionar y profundizar en lo que estaba aprendiendo. También disfruté la interacción con el coach; le hacía preguntas y él me explicaba de una manera sencilla.
By Sarah S
•Feb 1, 2023
I really loved the interviews from different people who came from non-marketing backgrounds. I also really loved that the dialogue was transcribed and we could highlight and save notes from them. It made things so much smoother. I also love the positive side of marketing that was explored that it's a way to bring value to people and make a positive difference. This was a great course.
By Keeron E
•Nov 28, 2022
Highly recommend Coursera! Great self-guided and well-paced. Love learning how Marketing impacts all of us as consumers whether B2B or B2C, C2C, C2B and new concepts. Great for new Marketers or experienced professionals looking to stay current and in the know! A little Thanksgiving break and then looking forward to the next Course: Attract and Engage Customers with Digital Marketing!
By tie f
•Nov 1, 2024
This course was exactly what I needed to build a solid foundation in digital marketing and e-commerce! The content is clear, practical, and well-structured, making complex topics easy to grasp. The instructors break down real-world examples, which helped me connect the dots and apply strategies confidently. Highly recommend for anyone starting out or looking to sharpen their skills.
By camilo s
•Apr 21, 2023
THIS COURSE WAS VERY EDUCATIONAL, FROM THE LAYOUT OF THE COURSE TO ITS NARRATORS/TEACHERS WAS EXCEPTIONAL, WELL THOUGHT OUT AND PUT TOGETHER, THE MATERIALS COVERED IN THIS COURSE ARE VERY ESSENTIAL AND SIGNIFICANT TOWARDS THE NURTURING AND DEVELOPMENT OF YOUNG AMBITIOUS MINDS WHO WANTS TO NOT ONLY ACHEIVE BUT ALSO STRIVE IN A CAREER INVOLVING THE DIGITAL MARKETING E-COMMERCE WORLD.
By Vishal A
•Aug 9, 2024
The foundation course on Digital Marketing and E-commerce was an incredibly enriching experience. The content was presented in a clear and accessible manner, allowing me to comprehend the core principles of digital marketing and e-commerce with ease. The course truly enhanced my understanding of how these two domains intersect and the potential they offer for modern businesses.
By Laiba T
•Oct 25, 2024
Completing the "Foundations of Digital Marketing and E-commerce" course was an enlightening experience. The content was comprehensive, covering essential concepts and strategies. The practical exercises helped solidify my understanding, and the instructors were knowledgeable and supportive. I feel well-equipped to apply these skills in real-world scenarios. Highly recommended!
By Hamza A S
•Aug 17, 2023
In the starting or before joining this course this i was not familiar with digital marketing . After joinig this course digital marketing and e-commerce on Coursera i learnt the basics of digital marketing and e-commerce and much more. The course designed very friendly and flexible. I am very thankful to IRM and Grow with Google to gives us such an amazing opportunity. Thanks
By Jamal J
•Sep 21, 2022
It's a great course and a fantastic learning journey. This course will equip you with the skills you need to apply to entry-level roles in digital marketing and e-commerce. Interesting and important concepts to learn such as marketing funnel, customer journey, and digital marketing and e-commerce goals and strategy. Thank you Coursera and Google for this great opportunity...
By Sunidhi J
•Sep 26, 2022
This gives really great insights for a beginner with all the required marketing jargons in the form of glossory either after every week or completion of a specific part of the course. Its really a great way to kickstart one's learning graph about digital marketing and e-commerce and hone your skills about how to reach and eventually convert target customers into loyal ones.
By ugo O C
•Aug 2, 2023
The ability to take this course at my own pace ,going through each course over again to understand what that topic entails was an amazing experience. i love the break down of video and reading, was clear and easy to digest and the fact the program allows me transcript of the video was an advantage. The overview of the industry roles was an eye opener to me. and helpful.
By Nadia E B H
•Oct 22, 2023
Some learners may find certain concepts more interesting than others, depending on their background and career goals. For example, those with a passion for creativity and content creation may be drawn to aspects of content marketing and social media strategy, while individuals with a strong analytical mindset may be fascinated by data analytics and performance tracking.
By CHARLE P
•Jan 24, 2025
Estou extremamente feliz por ter concluído o curso de Marketing Digital e E-commerce! Essa foi uma experiência incrível, repleta de aprendizados valiosos que ampliaram meus conhecimentos e abriram inúmeras novas possibilidades. Estou motivado(a) para colocar tudo em prática e continuar evoluindo profissionalmente nessa área tão dinâmica e cheia de oportunidades! 😊🎉