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Learner Reviews & Feedback for Integrated and Strategic Communication Campaigns by University of Colorado Boulder

4.7
stars
25 ratings

About the Course

Welcome to "Integrated and Strategic Communication Campaigns", the first course of the specialization, Strategic Communication Campaigns. Ever wanted to "get the word out" or create "buzz" for your organization? This course will leave you knowing how to deliver the right message to the right audience at the right time via the right channel. You will get started by understanding the best practices for communication campaigns and learning the basics around how to tell the story that represents your brand well. You will then be able to take that story to the right channels so that it gets told internally and externally from an organizational point of view. In the final week, you will take a closer look at communication campaigns from other brands to understand how paid, earned, shared, and owned media are used. By the end of this course, you will have encountered multiple examples and strategies for strategic communication campaigns that will have you feeling more confident about creating one on your own!...

Top reviews

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1 - 7 of 7 Reviews for Integrated and Strategic Communication Campaigns

By Ricardo F D R D B

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Apr 14, 2024

Great Introductory course. Every lesson is 100% practical. It's well balance with theory and references to gain more In depth knowledge. In provides an holistic view of the discipline, the integrated aproches to prepare for implementing a well rounded strategic communication campaign. Highly recommended.

By Lorena V

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Jun 28, 2024

Very solid and structure course about how to build and develop campaigns, teaching the basics with very good cases and professional testimonials.

By Peter M

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Jan 7, 2025

Carefully selected content and delivered in simple and compelling language. Thank you for the good work.

By Yemanebrhan G A

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Jan 11, 2024

Thank very much for your kindness!

By Bisma A P

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Oct 7, 2024

Great course and very helpful

By Brock V

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Dec 18, 2023

A fantastic course.

By Ellen C

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Sep 7, 2024

Quizzes don't align with what has just been learned, instead sometimes addressing questions in future modules.