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Learner Reviews & Feedback for Sports Marketing by Northwestern University

4.7
stars
1,350 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

DS

Jul 13, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

JJ

Jan 27, 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

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326 - 350 of 430 Reviews for Sports Marketing

By José C M

Mar 19, 2020

Muy bueno

By Luis E V A

Sep 7, 2019

Excelente

By Kessy s

Jul 19, 2019

very good

By 李毓铮

Jun 6, 2019

awsome!!!

By Jhosyn S S A

Apr 18, 2022

amazing.

By Karan Z

Apr 18, 2020

thankyou

By IKENNA A

Jan 18, 2023

PERFECT

By Aldric A

Dec 21, 2020

amazing

By Obua p f

Oct 5, 2020

Perfect

By 547_TYCS_ R

May 12, 2020

Amazing

By HIND A S A

Nov 18, 2024

Delete

By Geanina V

Apr 22, 2024

Lovely

By Smeet B

Nov 11, 2022

great

By Aditya V M

May 11, 2020

Great

By DANAH A

Nov 17, 2024

Nice

By AKIMANA J d D

Oct 31, 2020

Good

By Jeevithesh A

May 22, 2020

Good

By Saloni G

Jan 1, 2025

yes

By 29_Ameer V

Apr 4, 2020

Yes

By Eren Ö

May 10, 2023

.

By Luis A L

Jun 2, 2019

.

By Amin M a K a A M G

Dec 11, 2023

This was a great introductory course to Sports Marketing and I would recommend it to anyone interested in Sports or in Marketing to take it. I found that it was little too easy and they could have made it more challenging. The lectures and the lecturers kep us engaged so you wanted to learn more but the assignments before the loyalty program were easy. What was challenging was creating the loyalty program but if you stuck to it you could formulate a loyalty program for a sports team. Overall I would recommend this course to anyone interested in Sports Marketing.

By raghav n

Oct 19, 2020

A very well planned short course on the interesting and evolving subject. Whoever wants to learn and enhance their skills in the area of sports marketing should definitely do this course as it will clearly develop your learning. Good practical assessments which make you understand the real world work that one might carry out in their respective job.

Personally, this allowed me to reskill my knowledge in my favourite subject area and also upskill in few departments which were new to me. Well done Northwestern University and Coursera for this great learning.

By Reza A B S

Jun 11, 2020

I found many elements of this course to be really interested. It serves as an excellent introduction to the world of sports marketing. If there is something I could suggest for improvement, it would be to make the practice quizzes a little more challenging. I also would have liked to try some different design elements for the assignments rather than just plain text. Overall, it was an excellent course that was filled with interesting information and great guest speakers. Highly recommended!

By Asare O

Jan 12, 2021

Sports Marketing was a thoroughly enjoyable course. Right from the onset, the outline was engaging and very informative. Prof. Candy's Lee's approach of employing industry professionals and her own colleagues at the Northwestern is highly commendable. I liked the peer reviewed assignments on the Fan Loyalty program. I think a whole consultancy can be made out of just consulting organisations on how to develop effective loyalty programs. Thank you Northwestern and Prof. Lee