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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,397 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

SW

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1001 - 1025 of 1,827 Reviews for Marketing Analytics

By Amogh P

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May 3, 2020

got to learn too much outstanding!

By Girisha d

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Apr 25, 2020

Excellent conceptual clarification

By Ajose D K

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May 30, 2023

Very helpful and educative course

By AKHLESH K M

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Jul 13, 2020

Very useful and informative class

By Ashish N

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Jun 11, 2020

Great revision during COVID times

By Omkar M

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May 24, 2020

Very Good course, well explained.

By Jugal S

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May 14, 2020

Good!!! A well structured course.

By Ritam C

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May 11, 2020

good experience and great content

By TARUN L

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Apr 26, 2020

A very good course for beginners.

By Aditya S

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Apr 18, 2022

A nice course and great learning

By BIBARI B

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Jul 18, 2020

Great learning. Thank you mentor

By Nguyen T Y L

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Jul 4, 2020

Thank you! It is helpful for me.

By Paras K

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May 31, 2020

Excellent Course for beginners!!

By Rahul S B

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May 29, 2020

very nice platform for education

By Thomas A P

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May 27, 2020

Good but the math is exhausting.

By Konstantinos K

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May 24, 2020

Amazing and very helpful course!

By sagar P

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May 7, 2020

very useful course, i enjoyed ..

By MUSTAPHA T K

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May 6, 2020

It was an amazing experience....

By TEJAS A

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Apr 27, 2020

it was really a great experience

By sasanka k

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Mar 5, 2022

Great course to learn marketing

By Estrella D V

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Jun 3, 2021

para los que estudian marketing

By isha d

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Sep 11, 2020

It was great to do this course.

By Lai K P

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Jul 5, 2020

Very insightful and challenging

By Simone b

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Jun 13, 2020

Great course, very informative!

By Muzemil M

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May 6, 2020

it is a very interesting course