Creating a Product-Market Fit with Value Proposition Canvas

Creating a Product-Market Fit with Value Proposition Canvas

Name: Creating a Product-Market Fit with Value Proposition Canvas
Rating: 4.294117647058823 (4 reviews)

Instructor: Omodiaogbe Samuel

What you'll learn

Determine the challenges of your customers by addressing the components of the customer profile
Differentiate yourself in the marketplace by offering your customers better solutions than the existing ones
Validate your value proposition by ensuring your offering creates the highest value for your customers

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

No downloads or installation required

Only available on desktop

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

Learn, practice, and apply job-ready skills in less than 2 hours

Receive training from industry experts
Gain hands-on experience solving real-world job tasks
Build confidence using the latest tools and technologies

About this Guided Project

By the end of this guided project, you will be able to use the Value Proposition Canvas (VPC) to position your products and services around what your customers truly value or need. The value proposition is the place where your company’s product intersects with your customer’s desires. It’s the magic fit between what you make and why people buy it. And for us to practically demonstrate how the fit is created, we will analyze a Social Venture startup. The example of the case study would empower you to use the model to analyze your startup or any other company of your choice. The project is for entrepreneurs who want to test their product-market fit. Also, for intrapreneurs who want to modify their existing products, or more importantly, develop new ones that truly reflects the needs of the customers. At the end of the project, you will be able to use the Value Proposition Canvas to differentiate your offering from competition

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

Task 1: Introduction: By the end of this task, you will explain the Value Proposition Canvas
Task 2: Jobs-to-be-done: By the end of this task, you determine the jobs of the customers
Task 3: Customer pains: By the end of this task, you will enumerate the pains of the customers
Task 4: Customer gains: By the end of this task, you will determine the gains of the customers
Task 5: Customer profile ranking: By the end of this task, you will rank the customer’s profile
Task 6: Products and services: By the end of this task, you will list your products and services
Task 7: Pain relivers: By the end of this task, you will relieve the pains of your customers
Task 8: Gain creators: By the end of this task, you will create gains for your customers
Task 9: Value map ranking: By the end of this task, you will rank the value map
Task 10: Strategic fit: By the end of this task, you will determine the product-market fit

Recommended experience

Familiarity with basic business terms

10 project images

Instructor

Omodiaogbe Samuel

Coursera Project Network

9 Courses9,209 learners

Offered by

Coursera Project Network

How you'll learn

Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.