Prompt Engineering Generative AI for Marketing & Advertising

Prompt Engineering Generative AI for Marketing & Advertising

Name: Prompt Engineering Generative AI for Marketing & Advertising
Rating: 4.371428571428571 (9 reviews)

Instructor: Blessing Adesiji

What you'll learn

Apply the fundamental techniques and applications of prompt engineering and generative AI in marketing and advertising
Develop the ability to create engaging text and visual marketing campaigns using generative AI tools such as ChatGPT and DALL-E.
Demonstrate the use of sentiment analysis and A/B testing to optimize and refine the performance of marketing content generated by AI.

Details to know

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Taught in English

No downloads or installation required

Only available on desktop

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Learn, practice, and apply job-ready skills in less than 2 hours

Receive training from industry experts
Gain hands-on experience solving real-world job tasks
Build confidence using the latest tools and technologies

About this Guided Project

In this exciting project, you're about to embark on a journey into the world of AI-powered marketing. We'll start by teaching you how to create catchy texts and eye-catching images using advanced AI tools.

As we delve deeper, you'll discover powerful techniques like sentiment analysis, which helps gauge customer feelings, and A/B testing, which lets you find out which marketing strategy works best. Not only will these skills enhance your marketing strategies, but they'll also equip you to design content that truly resonates with your audience. By the project's end, you'll have a toolkit of skills to create standout marketing materials, ensuring your business gets the attention it deserves and propelling it towards growth.

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

Welcome to the course and get started
Setup and navigate ChatGPT and DALL-E
Understand the type and characteristics of Prompting
Practice Activity: Create open-ended and specific prompt
Craft fashion campaign email marketing texts
Craft fashion campaign social media texts
Create visual content for fashion marketing with DALL-E
Practice Activity: Write text prompt to generate images
Edit visual content for fashion marketing with Canva
Optimize campaigns with sentiment analysis and A/B testing

Recommended experience

Basic computer literacy (no coding knowledge required)

Interesting in Marketing and Advertising

You will need credit card for tools subscription

1 project image

Instructor

Blessing Adesiji

Coursera Project Network

1 Course4,676 learners

Offered by

Coursera Project Network

How you'll learn

Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.