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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
5,747 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

ZZ

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It's well organized, and really well taught! I loved the actual practises, I hope there were more examples of good titles + descriptions, even different kinds for different goals/industries

JC

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I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

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551 - 575 of 1,233 Reviews for Attract and Engage Customers with Digital Marketing

By Zaheer A S A

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Jun 9, 2023

Great ! learned amazing skills and quilty knowledge

By Carol L

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Jan 14, 2023

Very informative and as a beginner I learned a lot!

By Majid T

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Nov 18, 2022

Excellent Instructor. Great Knowledge.

Great Course

By Matias I

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Nov 17, 2022

Excellent course. A lot of info and well explained.

By Ali F

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Nov 12, 2022

I learned a lot of things from this course Amazing.

By Arun N L

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Oct 1, 2022

Step by Step | Encouraging | Informative | Thanks.

By Lance H

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Feb 27, 2024

I loved the presentation. Thanks for the offering.

By Sagui U

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Nov 1, 2023

Loved it! Very informative and easy to understand.

By Bellinger C

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Oct 14, 2023

Excellent material taught by exceptional trainers.

By Maazu m

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Jul 6, 2023

One of the best Career opportunities certification

By Koothaperumal V

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Feb 13, 2023

clearly guided course ware. Very good instructors.

By Guillaume R

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Dec 30, 2022

On point and very clear, the activities were good.

By priyeshi s

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Nov 4, 2022

Very nice. Engaging and Interesting. Very helpful.

By Shelley G

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Oct 2, 2022

Very detailed! Learned so much about the process.

By Wande A

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Jul 31, 2022

I gained a lot from this course.

Very explanatory.

By fuadi a

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Aug 17, 2024

Sangat bermanfaat untuk skill saya di dunia kerja

By Kalevi R

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Jul 1, 2024

Just the second course and I'm already loving it!

By Nazeem U B

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Apr 18, 2024

The instructor was amazing and so was the course.

By majd b

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Aug 23, 2023

its great you learn many new things and it is fun

By Maryam E

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Mar 26, 2023

Full five star it is really worth it amazing :)))

By Maurice W

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Jan 29, 2023

Great learning material with practical experience

By OBIJEME O

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Oct 4, 2022

I love Coach Ak. He is very good at what he does

By Mohmed D

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Jun 19, 2024

All the best to you coach AK your were fenomenal

By Vinay K P

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Jul 22, 2023

Great Learning. I am sure of 100% success ahead.

By FABIAN G

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Apr 13, 2023

Great introduction to SEO, SEM, and display ads.