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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
5,747 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

ZZ

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It's well organized, and really well taught! I loved the actual practises, I hope there were more examples of good titles + descriptions, even different kinds for different goals/industries

JC

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I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

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701 - 725 of 1,233 Reviews for Attract and Engage Customers with Digital Marketing

By D. W

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Feb 24, 2024

Great course and lots of info!

By Shouket A

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Jan 14, 2024

Very well presented impressive

By Thando M

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Aug 8, 2023

Excellent course! I enjoyed it

By Frederick O F J

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May 11, 2023

So many nuggets were received.

By ashwani c

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May 11, 2023

excellent course well designed

By Alpheus E V F

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Feb 25, 2023

Engaging instructional videos!

By yasser b

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Dec 27, 2022

thank this is really effective

By Anil D

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Dec 3, 2022

i loved this course! thank you

By paula r l

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Sep 22, 2022

Excelente guia de aprendizaje

By panyakhom l

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Sep 9, 2024

nice all information is cover

By Tupou S T

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Oct 13, 2023

i really enjoy this course...

By Muhammad A

•

Aug 30, 2023

it a good knowledge of source

By Esther E A

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Feb 12, 2023

topnotch course, learnt a lot

By burhan S

•

Jan 11, 2023

thank you , really helping me

By Evija K

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Sep 8, 2022

Interactive, engaging course!

By Mahder T

•

Sep 13, 2024

wow , its perfect explantion

By Saeed E

•

Sep 10, 2024

Great knowledge and practice

By Kellen F

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Jul 7, 2024

Excelente, muito explicativo

By Teddy W

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Jul 1, 2024

Amazing, highly recommend it

By Andres F S R

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Jun 30, 2023

Just: An excellent course!!!

By Krishna M

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Jun 27, 2023

best Course . helping me soo

By Bui M A

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Jun 22, 2023

great learning with Coach Ak

By Sana A

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Apr 27, 2023

Amazing learning experience!

By Amber A

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Jan 18, 2023

The instructor was amazing!!

By Priscilla E

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Jan 11, 2023

very helpful and informative