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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
21,588 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

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Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

VL

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Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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4551 - 4575 of 5,182 Reviews for Foundations of Digital Marketing and E-commerce

By Avery P

Jun 3, 2022

I think this course is really beginnner-friendly and the concepts are very easy to understand. The proctor is also engaging but sometimes i feel like zoning out and there are parts that may seem too big of an idea. Overall though, i really recommend this course. It's so easy to finish and it's fast-paced.

By mohamed k

Oct 24, 2022

informative and rich content but it lacks one thing which is practical project on how to use the information provided

it is still a great course for the basic concepts and fundamentals of digital marketing & e-commerce and i love the instructor she has good presentation skills and the ability to teach

By Susan K

Jul 17, 2022

Fairly thorough foundational course focusing on key concepts and traditional marketing models tailored for the digital space. Excellent use of online course training techniques - videos, readings, peer interaction, quizzes, etc. The Coursera note-taking/saving/reviewing feature is especially useful.

By Tahir M

Nov 21, 2023

HI My name is Tahir. First of all Thanks google for providing his awesome facility to me and I learned many of the things and also I learn this amazing skill for Digital Marketing and E-commerce. I hope the learning from this course and certificate from Google both will helpful me in future. Thankyou

By MoAyAd #

Nov 9, 2022

لقد كانت هذه الدورة راااائعة جدا . وفيها الكثير من المعلومات .

ولكن للأسف رغم اكمالي لها لقد اتضح لي انه لا يمكنني التحصل على هذه الشهادة نسبا لعدم تمكن الموقع من التعرف على هويتي نظرا لموقعي الجغرافي ,

للاسف كنت اظن ان هذه الدورات متاحة لكل شكان العالم من البشر ولكن لا اظن اننا من ضمنهم , للأسف .

By brian k

Oct 3, 2023

This was a good entry level course to get you familiar with e-commerce, most of the courses and lab work were good and had a good level of teaching. I will say I think the lab sections could have done a little more to explain the answers but all in all it was good practice for the real world.

By Nikhil B

Dec 21, 2022

The insights of the course was particular and the language was very easy to understand, the examples were apt and useful in actual world. More focus should be given to the topic like attribution, data analysis and data pulling. The overall inputs from the course was useful and knowledge.

By paris b

Sep 14, 2022

This course is a really good introduction to digital marketing, and how it applies to e-commerce. I think many of these themes are not only specific to e-commerce, as some of these lessons could apply to attracting customers to brick and mortar business as well. Overall good topics.

By Nancy R

Aug 23, 2023

There was a lot of information, and a lot of it I tried to memorize, but when it came time for the quiz, and I entered the answered that seemed like they belonged, I was wrong. I feel if a course is going to have a specific answer that is correct, they should use that verbiage.

By Kristen B

Feb 7, 2024

Great but I never really received any career counseling or help finding a job other than what was included in the module. The information was helpful but I had hoped to see how to incorporate this into a resume that would be eye-catching when applying for jobs in this field.

By Mohammad J

Oct 31, 2022

It is a good course that covers the basics and foundations as mentioned. Not anything special about it. I would recommend it before starting digital marketing, so you have a foundation whether it is basic or not. It is good and covers most of the things you should know.

By Calee P

Jul 31, 2024

This course was a good intro to the world of Digital Marketing and E-commerce. It did help me understand concepts of marketing and how to access data. I wish they had a case study or some project in this course that could help you apply the skills you learned.

By Cydney S

Jul 28, 2022

This has a lot of great information and I learned a lot while taking the course. I wish there were more hands-on learning and more opportunities to engage with the different subjects mentioned within the course. It was a great beginners course though!

By Aasim M D

Jul 12, 2022

It was a good course and for me it was a referesher. But some concepts were explained in a quite complicated way. Further, I believe to do this course you must need basic knowledge of Marketing. I don't consider this course is for quite a beginner.

By Luke J

Feb 16, 2024

The foundations course for digital marketing and e-commerce is a little basic and a lot of content will be review for anyone who has done marketing studies before. However it is good refresher and helps drive key concepts and vocab for marketing.

By Minal C

Mar 16, 2023

great! but not deep? I found it too easy? May be I am already aware of certain things by natrually being curious and learnt a lot through observation but now I know the terminology like data pulling.. didnt even know it would be called pulling.

By G R

May 22, 2022

Pros

Short videos and readings

Easy to understand

Suggestions

More engagement with learners, feedback on assignments

Remove discussion board posts- No one likes these

Less videos of people telling their stories about getting into this career field

By Priyanka G

Jan 5, 2023

It was wonderfully explained. easy language and very detailed information to learn. Concepts were clearly explained. It would be better if you give more practical examples pertaining to each topic that are actually practiced in marketing.

By Digital I

Aug 16, 2022

A lot of the information is a good overview of what's to come. Some material I didn't feel was appropriate or needed, but overall it was good. I am more into the nuts and bolts, but I know it's a good thing to be in the right mindset.

By Taye T

Jun 20, 2022

Really well done and I wish there was a way to take this course offline. Also the Rhyme interactive portion of creating a Google Ad campaign was outdated and little tricky to navigate. Video is from 2020 and software is different now.

By Liana V

Nov 3, 2023

Great teachers, easy to understand. Just didn't like that in every video you saying "You will learn that later". Tell once is fine but keep saying it almost in each video is annoying and time-consuming. Shorter is better. Thank you.

By Supriya A

Sep 29, 2022

The short videos and films are very clear to understand with subtitles. Also ,the written material is easy to grasp with simple English. Regular quizzes keep us alert and awake . Over all , an easy course to understand till now.

By Dilara H

Sep 29, 2022

Too much introductory info about the course, but overall thorough explanation of the concepts for beginners. Since I have already been working in the field, the course was too easy for me. Hoping for the next steps to be advanced.

By Tânia M

Jun 24, 2024

Boa introdução. Aborda um pouco de todos os pontos que serão desenvolvidos nos cursos seguintes. Quiz rápida e bastante fácil acerca de conceitos abordados no módulo precedente. Poderiam ser um pouco mais desafiantes, no entanto.

By Yazmin M

Feb 4, 2023

Thoroughly enjoyed the pace of the course and was able to plan my work accordingly. A lot of terminology and definitions but I feel it was important for laying down a solid foundation to the upcoming courses and overall program.