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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
21,588 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

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Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

VL

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Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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1151 - 1175 of 5,186 Reviews for Foundations of Digital Marketing and E-commerce

By Jovon J

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Aug 28, 2023

Im so excited about the knowledge

I gaining from the class I can't

wait to see what the course has to offer me.

By 송수민

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Jul 22, 2023

It was very informative and I learned about marketing strategies in more detail and it was really interesting.

By Nur F B A

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Apr 12, 2023

Details and learned so much expected knowledge of digital marketing and e-commerce, thanks Coursera and Google

By Kim C

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Nov 30, 2022

Well presented. Easy to understand. Information is high quality and informative. Highly recommend - thank you!

By T N N

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Sep 12, 2024

my course helps me a lot of knowledge. I completed agree with foundations of digital marketing and E-commerce

By SAIBER R L X

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Aug 12, 2024

Me gusta mucho todo lo que estamos viendo en cuanto a Marketing Digital. Espero aprender mas sobre Marketing.

By LifeWithPhophi

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Jul 29, 2023

I enjoyed this course, it got me really excited to continue with the journey. Big ups to all the facilitators

By Lauren F

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May 15, 2023

a comprehensive course on the introduction to digital marketing, there is so much good information packed in.

By Tarun K S

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Feb 21, 2023

I must say that this course is awesome. Simplicity in teaching is the best thing I really want to appreciate.

By Chrisabel P

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Jan 10, 2023

Well designed course material to start of with Digital Marketing and what career opportunities are out there.

By Mahaboob N S

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Nov 11, 2022

I have keen desire to learn digital marketing and e-commerce,here Coursera provide a great opportunity to me.

By Tarun S

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Oct 7, 2022

Awesome Learning Experience. Thank You For making it possible for me to get this learning. Really Thankful.

By José M T

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Sep 13, 2022

Muy buen curso, tiene algunos conceptos adicionales que no conocia y creo que me sera muy util en el futuro.

By Aarol R

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Jul 27, 2022

This course taught me the basics of Digital Marketing, looking forward to learning SEO and Google Algorthims.

By DAVINDER B

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May 2, 2024

this course having very simplified methods to understand the things and then grasp it isreally awesome ....

By Alan M

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Nov 21, 2023

Simple and easy to follow, very informative and full packed with practical knowledge. I highly recommend it.

By Marville U

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Mar 30, 2023

Great for someone who wants to learn about marketing!! May these lessons be be a factor in your advancement.

By Shiko T

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Feb 23, 2023

very good course and content .. i just recommend that the instructor should use longer pauses .. talk slowly

By Miguel F S M

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Jan 30, 2023

5/5 Course. Well structured and very informative. Straight to the point and insights on experts were useful.

By Mayra C

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Jan 11, 2023

I love this course, it's very well designed and organized. I'm really looking forward to completing it soon.

By امجد خ ع

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Nov 17, 2022

Great start to know all basics that you will need about digital marketing and know alot about this career.

By joseph

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Nov 7, 2022

Delivers crucial information that all digital marketers and e-commerce specialists must know and understand.

By Serosh S

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Oct 13, 2022

it is very intrusting and informative course which is very helpfull in my career and in finding a great job

By Oksana A

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Oct 9, 2022

Good beginner level course with general information. It will be easy if you have some knowledge in the topic

By Done2TheDeadGuy

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Aug 8, 2022

I liked it because the teacher was great. And I like to set notes from courseera so that was also plus point