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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
21,588 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

UD

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I learned a lot about e-commerce business online and how to make it successful by digital marketing channels. Superb strategies to promote e-commerce businesses and increase their growth day by day.

AM

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It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

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2151 - 2175 of 5,191 Reviews for Foundations of Digital Marketing and E-commerce

By vivek g

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Jul 26, 2023

It was great learning.The course was in detail explanation

By snehasis d

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Jun 1, 2023

Superb beginner course on Digital Marketing and E Commerce

By SriDevi G ( / D

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Apr 12, 2023

Thank you to all respected mentors for your valuable time.

By Tom G

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Mar 21, 2023

Good overview of the Digital Market and E-commerce sector.

By Estefany C

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Dec 28, 2022

Great course to get the basics of marketing and e-commerce

By Emad k

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Nov 14, 2022

Very Professional Experience gained in the journey. Thanks

By Nicolas G V

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Oct 25, 2022

Great basics for marketing! cant wait for the next couses

By Rodrigo B S

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Oct 11, 2022

definitly, the ultimate start in digital marketing carrer

By Prakhar S

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Oct 10, 2022

many more left to learn ,excited to join many couses more

By Ginson M

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Sep 19, 2022

Great insights and informatio for growth and advancement.

By Hussain M

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Sep 2, 2022

Great beginner course for e-commerce and digital marketing

By Maria A M

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Aug 9, 2022

Motivating, interesting and friendly. Love to learn to it.

By Shoaib S

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Aug 5, 2022

Very Good and best taught, best examples from the experts.

By Deepa S

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Jul 5, 2022

Great content , structured well and and excellet delivery.

By Luisa N

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Jun 29, 2022

Great beginin course for digital marketing and e-commerce

By Ubaid A

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Mar 22, 2024

It was very smooth and professional learning environment.

By Tania V

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Feb 25, 2024

Easy to understand subject matter and great presentation.

By Maphathi M

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Feb 1, 2024

A guided course with instructions and real-life examples!

By Anuradha P

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Dec 29, 2023

its good and contains deep overview information tutorial

By Kanwal Q

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Sep 7, 2023

Best course I personally really like it very informative.

By Afikile M

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Aug 23, 2023

This was a good course. I enjoyed to learn with Coursera!

By Jumana A

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Aug 4, 2023

Insightful and engaging course content. Highly Recommend!

By Kanade D

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Jul 25, 2023

covered all topics in this foundation course... Thank you

By Aysel Z

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Jul 25, 2023

It was awesome. I'm so proud that I was given this chance

By Rose O

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Jul 20, 2023

this is one of the most perfect course i have come across