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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,747 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

JC

Apr 21, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

OS

Feb 5, 2023

I really enjoyed this course it went to depth on certain topics but i think more practical practice would be good of course not to much but maybe some more exercises would be great

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By Nycollas D

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May 9, 2025

AMEI

By Dhavina A A

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May 3, 2025

good

By Nidhi R

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Apr 19, 2025

good

By VU V N

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Mar 13, 2025

good

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Jan 31, 2025

nice

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Nov 5, 2024

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Nov 5, 2024

good

By Juri A A

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Oct 15, 2024

رائع

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Oct 12, 2024

Nice

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Oct 7, 2024

good

By ROSHINI M P

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Sep 19, 2024

GOOD

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Aug 29, 2024

good

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Aug 9, 2024

good

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Aug 4, 2024

good

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Jul 23, 2024

good

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May 28, 2024

good

By BuridiSirisha

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Mar 5, 2024

good

By Idorenyin A

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Jan 29, 2024

Nice

By Swapnil R

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Jan 19, 2024

good

By Dilnaz K

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Dec 6, 2023

good

By mahreen m

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Oct 18, 2023

good

By abouk n

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Oct 7, 2023

nice

By vaibhav s

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Sep 2, 2023

good

By Valentin I (

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Aug 19, 2023

Best

By Maslukhi K U

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May 12, 2023

Good