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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,647 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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3526 - 3550 of 5,737 Reviews for Foundations of Digital Marketing and E-commerce

By kaharou b b

•

Dec 11, 2022

very instructive course

By Shalom A

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Dec 10, 2022

What a course this is!!

By ajith k

•

Dec 10, 2022

This course is awesome!

By JoJo S

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Nov 29, 2022

iIt was vey educational

By David M

•

Nov 10, 2022

Very clear and thorough

By Grady C

•

Nov 6, 2022

Extremely Informative!!

By ZINE S

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Nov 2, 2022

thanks for everything !

By awais m

•

Sep 26, 2022

Beyond my expectations

By Md J A

•

Sep 11, 2022

this is best course in

By Kiran S D

•

Aug 25, 2022

It was very good course

By Rabah F Q

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Jun 7, 2022

very easy to understand

By soumen

•

Jan 12, 2025

IT IS VERY INFORMATIVE

By angela v l a

•

Dec 13, 2024

Excelente aprendizajes

By Lois D O

•

Nov 21, 2024

Very insightful course

By ROHAN J M A

•

Sep 22, 2024

gives a good knowledge

By Ikechukwu E

•

Aug 26, 2024

It the best class ever

By dieni a

•

Aug 26, 2024

its amazing, thank you

By Kizito M I

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Jul 29, 2024

The trainer is awesome

By Chiamaka E

•

Apr 4, 2024

This is my best so far

By Hipólito M

•

Mar 12, 2024

informativo y practico

By chinwe o

•

Feb 27, 2024

Amazing learning time.

By Daniel I O K

•

Jan 4, 2024

An amazing certificate

By ABDULAZIZ A S S

•

Dec 9, 2023

I have benefited a lot

By DAVIDSON O

•

Oct 5, 2023

What a great re-start!

By Deshon G

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Aug 29, 2023

enjoyable and engaging