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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,609 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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4201 - 4225 of 5,727 Reviews for Foundations of Digital Marketing and E-commerce

By S M

•

Nov 5, 2024

Good course

By Sunny B

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Oct 30, 2024

nice course

By GLORY J G C

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Oct 29, 2024

The best :)

By Azhar k

•

Oct 28, 2024

good course

By دكتور ن

•

Oct 3, 2024

lممتازة جدا

By CHANDRA S D

•

Oct 1, 2024

nice course

By RAHI D

•

Sep 28, 2024

best course

By Hoàng V M H

•

Sep 16, 2024

good choice

By Hasna S

•

Sep 8, 2024

good course

By Vũ T M P

•

Sep 7, 2024

Rất tuyệt ạ

By Tanaya P

•

Aug 27, 2024

nice cource

By Muhammad A A

•

Aug 17, 2024

best course

By YUSUF K H

•

Aug 5, 2024

Good course

By Iqra

•

Aug 1, 2024

best course

By ARSHAD B

•

Jul 12, 2024

best course

By AJMEEL R

•

Jul 6, 2024

Best COURSE

By Shivani R

•

Jun 25, 2024

nice course

By Bram V

•

May 31, 2024

good cursus

By Marielba C

•

May 5, 2024

Excellent!!

By Alemayehu K F

•

Apr 9, 2024

It was good

By ABDELHADI C

•

Mar 29, 2024

Good course

By Naomi O

•

Mar 28, 2024

exceptional

By Esther Y

•

Mar 21, 2024

I liked it!

By Pedro J C N

•

Feb 16, 2024

Best Course

By Jose L

•

Feb 14, 2024

really good