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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,609 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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5251 - 5275 of 5,715 Reviews for Foundations of Digital Marketing and E-commerce

By AVELINO P

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Aug 19, 2024

CURSO GRANDIOSO DONDE SE APRENDE MUCHAS COSAS INPORTANTES

By Ana R

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Mar 21, 2024

Poderia ter a opção de outras linguas. Mas é um bom curso

By Pratiksha R H

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Nov 2, 2023

This is a great opportunity for us to learning this skill

By esteban r

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Aug 15, 2023

es muy claro y se entiende facilmente todos los conceptos

By Artaja B

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Mar 17, 2023

Still kind of complicated but I'm getting the hang of it.

By kishor p

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Feb 18, 2023

Bad, i am the mid of this course and asking payment again

By Faisal A ( M

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Oct 23, 2023

The course is great but it didn't cover the topics well.

By Vidhi S

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Aug 8, 2023

love the way taught, but could have been more engaging.

By Ezz A

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Mar 9, 2023

i hope there will be more depth and detail in the course

By Dipika S

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Feb 3, 2023

The teaching method is exceptional and very informative.

By Suzana d M D C

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Jan 8, 2023

Não teve atividades práticas de como funciona na prática

By Kimmie F

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Dec 27, 2022

Predominantly vocabulary oriented with examples of usage

By MATHEW F I

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Feb 18, 2023

It was very useful and the course was very interesting.

By Esteban R

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Aug 12, 2022

Friendly and convenient to learn on your own free time.

By FAISSAL E A

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Dec 16, 2024

I really like this formation and i hope to complete it

By Hanan N

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May 11, 2023

This Course is very helpful. It's full of information.

By Sawad K

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Nov 2, 2022

Helps to learn new more things about digital marketing

By Sumit N

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Sep 15, 2023

With time it got monotonous but yeah too much better.

By Zainab W

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Feb 25, 2023

Amazing Experience and surprisingly

not boring at all

By Kaustubh M

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Jan 13, 2023

it was my first course on Coursera its really helpful

By Selina P

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Nov 15, 2022

I learned basic conceptions of E-commerce. It's good.

By Muhammad A T

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Jan 14, 2024

awosome iformation for those who are focus on carier

By Yip K L

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Nov 30, 2023

But the last unit is a bit difficult to understand.

By Deepak K N

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Apr 27, 2023

Well-managed course by good teachers or instructors

By Siddhanth R

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Nov 18, 2024

decent course for a good kick start with marketing