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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,939 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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1026 - 1050 of 1,422 Reviews for Management of Fashion and Luxury Companies

By Arun K

•

Mar 23, 2020

Interesting

By Mohamed G K S

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Oct 7, 2018

many thanks

By Janell C

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Nov 13, 2017

很有意思，记得做笔记。

By Mauricio Z

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Mar 26, 2017

REALLY GOOD

By stephanie c s

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Jan 3, 2017

So good !!!

By Marina F

•

Apr 6, 2016

Excepcional

By CHIRAG

•

Oct 30, 2020

THANK YOU.

By Jimena S P

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May 23, 2020

I LOVE IT!

By Glauco G S

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May 14, 2020

EXCELENTE!

By Tatiana

•

Apr 24, 2020

Thank you!

By Wang Y

•

Mar 14, 2018

Excellent！

By AM

•

Sep 5, 2017

Excellent!

By Lorena D V

•

Sep 30, 2016

me encanto

By Anastasiya P

•

Sep 16, 2016

Fantastic!

By Diana M G L

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Aug 19, 2015

Excellent!

By Burak K

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Sep 21, 2022

Perfect!

By Yutong L

•

Mar 13, 2022

very good

By KATLA S K

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Sep 14, 2021

Excellent

By María J B D S

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Sep 5, 2021

EXCELENTT

By Fernanda S

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Jul 13, 2021

Excellent

By Afina S

•

Apr 23, 2021

Perfecto!

By MIDHUN.S

•

Oct 13, 2020

Very good

By HUANGLIYI

•

Aug 24, 2020

I love it

By Aastha D

•

Jul 16, 2020

excellent

By Carlos A

•

Jan 5, 2019

Excellent