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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,939 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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1226 - 1250 of 1,422 Reviews for Management of Fashion and Luxury Companies

By Siddhi P

Apr 8, 2020

I believe if the professors used a more common example to explain a certain topic would have international students understand the concept better

By Andrea S

Apr 22, 2020

The course was fun, interesting and very insightful! I would definitely recommend this course for those curious and wanting to pursue fashion :)

By Katie O

Dec 19, 2024

I learned a lot, but some of the links were broken/outdated and seemed important for the flow of information. Thank you all for your expertise!

By Nikoletta K

Mar 27, 2020

Exceptional course!!! I think it could have been even better if there were some new data included (the course is based on data up until 2013).

By Reetika G

May 30, 2020

The content in the course very elaborate and accurate; plus easy to understand. I have one suggestion, the content should be updated to date.

By D P

Aug 7, 2017

I enjoyed and learned a lot. 4 stars because some of the videos would cut off midway.

But despite that, it was a very informative course.

By Shraddha N

Nov 14, 2016

It's a very insightful and informative course which explains in detail the working of International Fashion Brands and Luxury companies.

By WY L

Jun 1, 2021

Nice course, hope there will be more similar courses to illustrate how mathematics or tech tools work in luxury and fashion world !!!

By Costanza S

Feb 5, 2016

Great to learn the basis of the fashion world! I knew nothing and now I know something! Worth the small price to get the certificate!

By Seng H G

Mar 18, 2020

Gave a good overview of fashion and luxury industries. Covered a broad spectrum of topics with relevant examples and case studies.

By Bente N

Feb 19, 2017

The course was interesting and good. The instructors were engaged. It just missed something. Maybe it could be sort of "fresher".

By Jessica L

Jul 30, 2024

The infographics had several typos, and it wasn't because of the differences in European/British English and American English

By Margarita B V

Feb 24, 2023

Fue un curso entretenido y didáctico, con mucha información valiosa, sin embargo, la información está un poco desactualizada.

By Harjot D

Nov 26, 2019

Great course, highly recommended! The examples and tests need an update though, most of the references are from 2008 to 2013.

By Jean-Pierre D

Aug 13, 2020

I enjoyed the course, it is really detailed and gives a deep understanding of every single aspect of the fashion industry.

By Arnaud G

Jun 13, 2023

Very good overview of the Luxury/Fashion industries and business models!

Would worth an update though as it's 10 years old.

By Guillermo V

Dec 1, 2022

I did not provide all the PDFS. It necessary to fully access information and acquire knowledge when being a graded course.

By Sebastian R

Nov 2, 2015

The content is very organize and clear. I have gone through 3 weeks and it is a great introduction to the world of luxury.

By Lien N L

Mar 5, 2016

great course on Fashion and Luxury that helping putting the right words on thr tight concepts and clarify Business Models

By Alexandra S F

May 20, 2021

It was a great course - of course, it is a little out of date, But the fundamentals are important and relevant to today.

By Valentina R

Nov 14, 2020

Fantastic course to have a panoramic view about management of fashion and luxury companies. Cases studies was great

By Paula X G A

Jul 21, 2020

The Audio issue is a had issue do to strong italian accent of one of the teachers so had to watch it with subtitles

By noelia c

Sep 17, 2023

Very complete course for those who want to learn about the fashion industry and business. I really recommend it !

By Matheus M d S

May 12, 2021

Very interesting content, but it is getting old in some aspects. I believe that some updates would be awesome!

By Flavia

Apr 22, 2021

I like this course. Some documents are old, for example Nike and ferragamo 2013. And some links don,t work.