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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

4.7
stars
3,345 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews

PL

Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

JF

Feb 28, 2021

Enjoyed the challenge [some of it ethical] and the new learning.

Well devised course with interviews from the 'field' to give the real world applications.

Thank you for your work Thomas & CBS

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851 - 858 of 858 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By Parimal M

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Mar 3, 2019

The delivery of the material was EXTREMELY DULL.

By Telmo J P P

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Jun 14, 2018

Very superficial and dry

By Dante F

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Aug 11, 2021

Se pusieron muy en decir como se investigan cosas que uno fuera de una gran universidad no podrá comprobar jamás y creo que no dieron ningún dato conciso que sirva para crecer en lo personal al tomar este curso, en mi opinión qsy

By Hamed S

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Jan 6, 2023

In final assessment there was a video link that broken and not working

In discussion froum so many people have hte same problem but no buddy

By Shalabh B

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Oct 26, 2023

Disappointing. Lacks the depth I was looking for hence left it midway. Possibly wasted my money too.

By MOTUNRAYO B

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Oct 2, 2023

not too setailed, i found the course totally boring and doesnt align with my goals

By Vashni C

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Apr 14, 2020

I want to leave the course.

By Ms. S C

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Jun 14, 2017

its boring