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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,430 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

R

Aug 11, 2021

I liked this course. It included both basic and advanced marketing concepts. Week 3 was kind of boring, and often impractical to real life, however. Still, there was some useful info in week 3.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

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2376 - 2400 of 2,556 Reviews for Introduction to Marketing

By Carlos E P

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Mar 28, 2016

Simple but updated course and easy to follow. Thank you!

By Elfi X Z

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Apr 29, 2023

It will be great to have the slide deck of the sessions

By Gerard O

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Apr 27, 2020

Slightly confusing at times, but extremely educational.

By Sarah A

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Feb 22, 2020

A great course it was interesting and i had so much fun

By Thiện N Đ

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Apr 22, 2018

Good for newbie like me. More acknowledge for everyone.

By Yuliya C

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Feb 27, 2019

interesting course, but some information was outdated.

By Pradeep J

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Feb 21, 2016

An excellent course that is original and contemporary.

By VidDoxx

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Mar 12, 2017

awesome but make sure that the lectures are readeable

By Ashley E

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May 17, 2020

it was a bit of a challenge but I made it thank god.

By Bhaskar A V

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Apr 24, 2020

Course is good to understand marketing fundamentals.

By Piyachart C

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Jun 18, 2023

Good course, Fulfill Marketing knowledge from zero.

By Aditya A

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Aug 27, 2023

very insightful. It was a fun learning experience

By Mahabub A R

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Jul 13, 2023

Always something new and unknown things to learn!

By Nienke T

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Aug 4, 2017

Interesting material and entertaining professors!

By Houari B

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Dec 20, 2016

I have learnt a lot from this course, thank you.

By Tsai A

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Apr 2, 2016

The explanation is clear and easy to understand.

By Patricio A

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Aug 24, 2017

No pdf presentations to accompany the videos!!

By Francisco T L

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Sep 7, 2024

Good enough for an introduction to Marketing.

By Valeria E

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Nov 25, 2020

Professors Raju part was kind of less active

By RAJA M N

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Dec 26, 2019

It is really a perfect course for beginners

By Lee W B I

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Mar 21, 2016

Good teaching and use of relevant examples.

By Mark A U

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Feb 9, 2016

very informative course. I Highly recommen

By Matteo S

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Mar 16, 2018

great awesome incredible. Loved prof Kahn.

By VEMASANI C T

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Apr 1, 2020

Good course with a touch of practicality.

By GURU C E

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Oct 28, 2018

Please update the course latest examples.