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Learner Reviews & Feedback for Introduction to Data Analytics by Meta

4.8
stars
639 ratings

About the Course

This course provides a practical understanding and framework for basic analytics tasks, including data extraction, cleaning, manipulation, and analysis. It introduces the OSEMN cycle for managing analytics projects and you'll examine real-world examples of how companies use data insights to improve decision-making. By the end of this course you will be able to: • Formulate business goals, KPIs and associated metrics • Apply a data analysis process using the OSEMN framework • Identify and define the relevant data to be collected for marketing • Compare and contrast various data formats and their applications across different scenarios • Identify data gaps and articulate the strengths and weaknesses of collected data You don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate. Ideally you have already completed course 1: Marketing Analytics Foundation in this program....

Top reviews

SA

Jan 5, 2024

The course is a great stepping stone for subsequent courses in Data Analytics. The OSEMN framework is promising to be applicable in both industrial and academic research. Thank you

JL

Aug 14, 2024

I really liked the instructor, the materials and the examples used to cement the concepts explained in the videos and reads. Plus the in-video quizzes are great for staying alert!

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1 - 25 of 115 Reviews for Introduction to Data Analytics

By Mohammed A

Jan 22, 2024

Peer assessment should not be made mandatory

By Tabitha C

Jan 30, 2024

Right now, this is the best course so far. It is well organized, succinct, yet rich with values especially for a beginner like me. Kudos to Meta for developing this amazing course. The course instructor did justice to the delivery of the topics in a clear and understanding manner. I definitely recommend for anyone who wants to step into the data world.

By Dr. M M

Jul 23, 2024

The course is very informative. The step-by-step introduction to the OSEMN framework was awesome. The examples used and the visual presentation of the lecture videos were great.

By Sai T G

Oct 3, 2024

Best module to understand the Fundamentals of Data Analysis and much more. I love the way of teaching and doing exercises

By musa k

Mar 11, 2024

Ii a great opportunity for me to complete this course successfully

By Lindsay M

Mar 1, 2024

Very informative and well laid out for easy learning.

By Raphael V S

Feb 13, 2024

The course is very good. However, there is a problem that occurs in most courses with peer assessment: there is a chain of cheating where people upload any rubbish as an assessment and ask in the forum for their work to be corrected, and they give 100% of the correction as an answer. Some of my work has been corrected within minutes, proving that the person didn't read it and just applied the points. This undermines the credibility of Coursera courses.

By Samod A

Jan 6, 2024

The course is a great stepping stone for subsequent courses in Data Analytics. The OSEMN framework is promising to be applicable in both industrial and academic research. Thank you

By Ubong U

May 16, 2024

The course is made easy to understand with practice exercises and Anke made it so fascinating.

By Shaeique M

Jan 14, 2025

This course was an excellent introduction to data analytics and generative AI. The content was well-structured and easy to follow, with clear explanations of each stage of the OSEMN framework. I particularly enjoyed how the course linked data analysis with real-world applications, like predictive modeling and data quality improvement using Generative AI. The videos and readings were engaging and helped reinforce the concepts with practical examples. I found the case studies and hands-on activities especially valuable as they gave me the opportunity to apply what I learned in a more interactive way. The inclusion of Generative AI in the course was a highlight, showing how it can be used to enhance data analysis processes, from feature engineering to data generation. Overall, I feel more confident in my ability to use data analytics and generative AI tools in my work. This course provided me with the foundational knowledge I need to continue exploring these areas. I would definitely recommend it to anyone looking to deepen their understanding of data analytics and its intersection with AI.

By Prem K S

Jan 1, 2025

I was searching for a course that would enable me to advance and enhance my current level of expertise as an experienced data analyst. I was pleasantly surprised with the 'Introduction to Data Analytics' course on Coursera. It gave pupils a strong foundation in important ideas including exploration, data purification, and fundamental statistical analysis. I was able to put what I had learnt to work in the real world because to the practical exercises and case studies. The professors did an excellent job demythologizing difficult ideas so that students of all skill levels could understand them. All things considered, this course is an excellent resource and refresher for anybody who is committed to honing their data analytics abilities.

By Wilmot G

May 30, 2024

This course taught me a lot about how to approach data analysis and the important key steps as well preparations that goes into a data analysis project. The instructor was very knowledgeable and presented the course material exceptionally well.

By Tanmay R

Jun 8, 2024

This was a very easy to learn, understand and to implement course which will surely for sure add value to my life. essential data analytics skills which I learned with a practical assessment based approach was very efficient.

By CRISTIAN S

Sep 29, 2024

"I would like to express my gratitude for this course. It is concise, precise, and formatted in a way that makes the material easy to understand. The hands-on approach greatly enhances the learning experience."

By Camilo B G

Jan 10, 2025

I'm a beginner in Data Analytics, and in fact, English is not my first language, however, I was able to understand and learn a lot from this course, it was just amazing! Can't wait to start the second phase!

By loke t H

May 2, 2024

it good for the beginning with limited knowledge in marketing analysis or data analysis to have a review on the concept, there is some underlining theory we might understand but did a review could be better

By Jorge L L

Aug 15, 2024

I really liked the instructor, the materials and the examples used to cement the concepts explained in the videos and reads. Plus the in-video quizzes are great for staying alert!

By Dani V N

Jul 30, 2024

It was very easy to follow and understand, the examples and exercises are very practical. Recommended for someone with absolutely no experience in Data Analysis.

By علي ا

Nov 7, 2024

لقد استفدت الكثير من هذه الدورة القيمة كونها تحتوي على معلومات مهمه في مجال تحليل البيانات والاستفادة منها في مجال اتخاذ القرارات.

By Daniel T

Nov 3, 2024

It is what it says it is and it is good at keeping me engaged and checks to make sure I actually know what's going on.

By taufiq y

Nov 24, 2024

The courses is very detailed even if you beginnner. Its easy to follow and it worth every penny sent.

By Abhinav R

Aug 14, 2024

This course is good for the beginners who knows nothing about this field. They can start this course

By Miro

Dec 17, 2024

Very insightful and informative and explains everything i need to know about Data Analytics

By shamsul a

Jun 5, 2024

Focuses almost entirely on data analytics strategy, rather than tactics. Great resource.

By Cinthya T

Jan 19, 2024

Buenísimo para empezar y recordar aspectos básicos en el proceso de analísis de datos :)