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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,647 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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3551 - 3575 of 5,742 Reviews for Foundations of Digital Marketing and E-commerce

By Daniel I O K

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Jan 4, 2024

An amazing certificate

By ABDULAZIZ A S S

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Dec 9, 2023

I have benefited a lot

By DAVIDSON O

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Oct 5, 2023

What a great re-start!

By Deshon G

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Aug 29, 2023

enjoyable and engaging

By Anatoli G G

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Aug 6, 2023

I was nicely surprised

By zainab c m

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Jul 2, 2023

very interested course

By Ahmed s

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Apr 24, 2023

it is so useful course

By Kasheesh Z

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Jan 16, 2023

Such a helpful course!

By music m

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Oct 17, 2022

nice course i love it

By Juan C

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Oct 13, 2022

very well structured!

By owen o

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Oct 13, 2022

it was really awesome

By Sorabh K B

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Aug 10, 2022

It was a amazing start

By Tyrah L

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Aug 1, 2022

Engaging and educating

By Moayad

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Jul 31, 2022

I loved the presenters

By sa30 k

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Jul 2, 2022

really love the course

By Kainat s

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Dec 16, 2024

It's very interesting

By Yana F

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Dec 1, 2024

Intensive, motivating

By Jill D

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Aug 28, 2024

Great starter course!

By Meshack N

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Jun 24, 2024

Very effective course

By Debbie F

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May 15, 2024

Great place to start.

By Sumanth S

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Apr 11, 2024

good course structure

By 18.Massela A N

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Mar 3, 2024

VERY AMAZING JOURNEY!

By Kamrul H

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Nov 28, 2023

it was very effective

By Nasrin B

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Sep 30, 2023

wonderful and helpful

By Kristian G O

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Sep 10, 2023

I have learned a lot.