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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,609 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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5376 - 5400 of 5,727 Reviews for Foundations of Digital Marketing and E-commerce

By nathan k

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Aug 10, 2022

Alot of useful information

By Anahit A

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Jun 3, 2022

There was a good instructors

By SEJAL B

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Aug 10, 2024

good for understanding easy

By Harini M 2

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Dec 20, 2023

It was really clear and fun

By Farhan S

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Dec 1, 2022

GREAT COURSE FOR FOUNDATION

By Manisha R

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Nov 15, 2022

Amazing helped me so much .

By BIBIANA Z H

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Nov 10, 2022

Básico pero muy interesante

By Felicia

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Dec 15, 2024

the course content is good

By Jayesh J

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Jul 13, 2023

The course was exemplary !

By Adri L

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Apr 24, 2023

very simple and easy to do

By Erkam C

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Apr 19, 2023

It's not bad for beginners

By Ryan

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Jan 3, 2023

Decent overview and intro.

By Dayim y k

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Dec 5, 2023

Good guide for beginners.

By AM t

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Jan 14, 2023

Good to learn more easily

By Abhijeet S J

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Oct 27, 2022

Simple easy well curated

By SAIYOGITHA K P

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Oct 6, 2024

It is very useful course

By belen e

•

Feb 20, 2024

good introduction course

By Grishma T

•

Mar 21, 2023

Great Foundation course.

By Nathan H

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Jun 1, 2022

hard and boring at times

By Tejas K

•

Jan 12, 2025

good matter of our life

By Shriya R

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Jan 9, 2025

gives a good foundation

By Ahtasham A

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Oct 28, 2024

Well define everything.

By Eriny J

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Feb 24, 2024

need arabic translation

By Kartik P

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Sep 14, 2022

Great experince so far

By bhavya d

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Jun 10, 2022

Great beginning course!