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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,647 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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1126 - 1150 of 5,737 Reviews for Foundations of Digital Marketing and E-commerce

By Charliez S

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Sep 27, 2022

It was very helpful to me and I've learned a lot from it I can't wait to study the other courses offered from Coursera

By Saad F

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Jul 22, 2022

Good course for understanding how ecommerce and digital markting working.Tells basics about ecom and digital marketing.

By JOEL A

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Jul 21, 2022

The learnings throughout this course is underrated, Thanks for the appreciation and motivation designed in this course.

By SENTHILNATHAN K

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Jul 15, 2022

Thanks for giving an opportunity to learn Foundations of DIgital Marketing and E- commerce Program. Confidence Boosted.

By Colleen L

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Jun 2, 2022

Well explained videos, readings and quizzes,

Marketing Funnel and Customer Journey were my favourite fun to learn about.

By Siyabonga B

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Nov 21, 2024

This course is literally amazing, I have no doubts that this wont be a wonderful experience for me. I love you Google.

By saniya a

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Nov 11, 2024

Little difficult to understand, to improve provide real world examples and teach how to earn through digital marketing

By JUAN M G L

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Oct 23, 2024

Me pareció un curso muy interesante e importante para reforzar y dar un plus en conjunto con mi carrera universitaria.

By Amari R

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Sep 4, 2024

This was a great course, introduced me to a lot of things that I didn't know about and prepared me for what's to come.

By Roaa S

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Jan 22, 2024

I must say that I'm pleased to be here. Thank you for all the valuable information, which I found to be highly useful.

By Daniel G

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Nov 23, 2023

Great course, recommend it to everyone, really valuable knowledge about digital marketing and a few surprises in here!

By Stacey G

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Oct 31, 2023

I found the course informative and the material was presented well. There was a mixture of video and reading passages.

By Muhammad A S

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Aug 22, 2023

It was fully deep knowledge basic concepts course. Learnt a lot about foundation of Digital Marketing and E-Commerce.

By Tricia S

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Aug 17, 2023

This course was very helpful and easy to follow. It made me confident for success in finding a digital marketing job.

By Vianny M

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Jul 30, 2023

Excelente contenido, aprendí muchísimo de forma fácil y muy didáctica Sin duda alguna llevara mi carrera a otro nivel.

By Briana W

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May 3, 2023

this was really fun fit

me. Doing

through the course proved I’m

on the

right path

to doing something

I Love and

enjoy.

By Clarizza O

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Feb 24, 2023

Very helpful and systematic! It was a little difficult but worth it. I am willing to pay for the stages of the course.

By EVA R

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Feb 19, 2023

Thank you for such a fantastic course. Of course, it is impressive since I'm getting to study at my pace and at home.

By Ma. L A

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Nov 13, 2022

This course is easy to digest and gave me a great deal of insight on what I can do for my clients and my own business.

By Qismat S

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Oct 29, 2022

Learned the Foundations of Digital Marketing and E-commerce in this course from an amazing, knowledgeable instructor.

By Tracy E

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Aug 24, 2022

very clear and supportive learning. Was very comfortable with all information and the reassurance of the instructors.

By Tori S

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Aug 8, 2022

I really enjoyed this course. It is a really good course to use as a introduction to Digital marketing and E-commerce.

By Davis M

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Jan 2, 2025

As a 17-year-old interested in marketing this course genuinely really helped me gauge an understanding of the basics.

By Glorivee M

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Oct 1, 2023

I highly recommended you to take this course to learn and update your knowledge in digital marketing and e- commerce.

By Dilshad M

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Sep 10, 2023

Loved this 1st course. I gained a lot of information that laid the foundation of my career path in digital marketing.