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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,927 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

KA

Sep 28, 2022

This felt very useful as an overview/foundational course. The combination of different styles of learning (listening/reading/writing/quizzes) made the entire course feel less static and more engaging.

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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126 - 150 of 5,813 Reviews for Foundations of Digital Marketing and E-commerce

By Ketevani K

Aug 19, 2022

The first course of digital marketing and e-commerce was quite fulfilling. It started off easy with smaller topics to get you warmed up for the more specific information to come. I liked how each week was not overwhelmingly long and there was a lot of in-depth explanation. The introduction of various people working for google and their experiences also had a positive effect on my overall journey because their stories gave me motivation to push through. The video explanations were quite easy to follow and examples definitely helped a lot at times. Given that videos were not long, they left me longing for more which sets the table for the other courses to come and makes me very excited to further my knowledge and udnerstanding of digital marketing and e-commerce.

By Jeetika S

Aug 28, 2022

I'm excited to share my certificate of completion for Foundations of Digital Marketing and E-commerce. Yes, I am already working in this domain and have information about it, but the point is that adding new facets to the career while learning from such valuable coursers might play a key in gearing up your idea system. Through this program, I discovered such insights that I may have missed along my career path, or that I may have never used all strategies at once, or that I may have never considered to employ in such ways, which may have been a significant share of my career. This course really clearly defined inclusive marketing, digital marketing funnels, brand equity, paid, owned, and earned media, data ethics, data storytelling, and so on. Thanks CourseraOpens in a new tab

By Robin E

Apr 3, 2023

I was extremely pleased with the first course Foundations of Digital Marketing and E-commerce as part of the Google Digital Marketing & E-commerce program. While I knew a lot of the functions of digital marketing, I wasn't strong with all of the vocabulary used to describe certain functions within digital marketing. The marketing funnel was new to me in its terminology. I am now in the second course and am loving all of the content. In regards to the instructor for the first course, I found her easy to understand. It was like talking to a good friend and learning things that interested me presented in an engaging way. I would highly recommend this instructor and the course for anyone interested in learning the foundations of digital marketing and E-commerce.

By 27lindavb

Feb 21, 2023

I want to thank Google and the instructors of the Foundations of Digital Marketing and E-commerce for creating this course. This has really sparked my interest in learning about digital marketing and e-commerce and gave me a great head start. This program was very well-written and all the instructors did a fantastic job! The amount of content is just right. I never felt over-burdened by having a full-time job and wanting to complete classes at the same time. I have to say, I appreciate the cost point as well, considering the economic situation we all face right now. That was a big deciding factor for me choosing a program, and I'm so happy I choose this one. I am looking forward to the next course in this series. THANK YOU * THANK YOU * THANK YOU!

By Anurag K G

Oct 5, 2023

I recently had the privilege of enrolling in Google's Foundations of Digital Marketing and E-commerce course, and I can confidently say that it has been a game-changer in my journey to master the dynamic and ever-evolving world of digital marketing. The course content is nothing short of comprehensive. It covers all the essential aspects of digital marketing and e-commerce, from the fundamentals to advanced strategies. The modules are well-structured, providing a logical progression that ensures even beginners can grasp the concepts while keeping experienced marketers engaged. Topics such as SEO, SEM, content marketing, social media advertising, email marketing, and e-commerce optimization are all covered in depth.

By Ezeh S C

Dec 19, 2022

The Foundation of Digital Marketing and W-Commerce course is designed to give learners a foundational understanding of digital marketing, including topics such as SEO, content marketing, social media marketing, and email marketing. The course also covers the basics of e-commerce and w-commerce, including the fundamentals of setting up an online store, understanding payment methods, and adding marketing tactics to increase online sales. Students can extend their knowledge further by exploring concepts related to analytics, customer service, and mobile commerce. This course provides a comprehensive overview of digital marketing and is highly recommended for those interested in pursuing a career in this field.

By Joseph M

Aug 11, 2024

This course has deepened my understanding of digital marketing, allowing me to grasp its basic components in a more structured and comprehensive way. While I was familiar with various concepts before, the course has clarified the different stages of the digital marketing process and the critical role that analytics plays. This newfound knowledge is not only beneficial for my learning journey but also in carving a clear path forward in my digital marketing career. I found the insights on networking particularly valuable, as they will be instrumental in my job search. The course has exceeded my expectations by providing practical tips and a solid foundation to build upon as I continue to grow in this field.

By Adil A

Aug 31, 2023

"The 'Foundation of Digital Marketing and E-commerce' course on Coursera exceeded my expectations in every aspect. The content was not only incredibly useful but also remarkably engaging, thanks to the expertise of the instructors. Their professionalism and industry experience truly inspired me throughout the journey. Completing the course has left me with an immense sense of pride and confidence in the knowledge I've acquired. This course has undoubtedly equipped me with indispensable skills that are essential in today's digital landscape. I highly recommend it to anyone seeking a comprehensive and impactful learning experience in the realm of digital marketing and e-commerce."

Adil Ahmed (PAKISTAN).

By Subha r

Aug 4, 2023

I am feeling super confident after completing my first course in Google Digital marketing & E commerce professional certificate . Thanks to the team at Coursera and Google for curating this program , it has helped me put a structure to all the experience i have gained through my work. It has also motivated me to go the next level in this course. Thanks to Joi for lending her voice for all the video learning, it was super helpful. I would also like to mention that each one of them from Google who had been in videos , have inspired me, motivated me to go for the Professional certificate . ! Looking forward to starting my next level soon.

Thank you all !

Subhashini Ramasubramanian

By Rich R W G

Jul 8, 2022

Wow, the internet is no joke. I have great respect for my fellow classmates and the eCommerce and Digital Marketing community. I never knew how much training and education went into building a business online. I feel like I am starting all over again. Not only did I learn tons of new information and concepts. Unfortunately, I also learned what I am not good at. But that's okay with me, and it's more important to do it right rather than just getting it done. I love digital marketing, storytelling, websites, and graphic design. Numbers and charts are my growth area. I will leave that to those of you who love numbers. I am so excited and grateful I can't wait to take the next course.

By umaid d

Sep 14, 2022

One of the best courses to learn about digital marketing. The content is great and the tutors are just amazing. There are so many great concepts learned I was not aware of before this course and the Important thing is the sequence of the course is curated. Learning from digital marketing and e-commerce to how marketing funnels work and how to know your customer better and build marketing strategies. Knowing about different marketing channels and how to collect and leverage data for better and more effective campaigns and the art of data storytelling.

I bet anyone interested in learning about digital marketing or e-commerce, this is the best option to get started. Good luck.

By Vitaliia K

Apr 4, 2023

Thanks a lot for this incredible learning journey! I haven’t even expected to learn such new and useful stuff! My main takeaways are about essential concepts like a marketing funnel, a customer journey, a digital marketing strategy, etc. It was valuable to explore how to attract customers and measure results using different metrics. SEO and SEM are extremely new things for me and I can’t wait to explore them in detail! Before I enrolled in this program I hoped to learn something new for me that would be helpful for me on my path to creating my own business! But now I don’t hope. I’m totally sure this powerful knowledge will empower me to manage everything that I planned!

By Julian R

Sep 18, 2022

Great course to overview modern digital marketing and eCommerce landscape. Note – This is part 1 of 7 so it is more of an entre course on these topics! It provides an excellent 4 week intro overview for modern digital marketing without burying you with vendors or tools. In the age of hyper social media, targeted ads, online buying, and influencer culture – this teases apart how these all come together under the digital marketing umbrella for companies, people, and teams! The course ends with data storytelling, data analytics, and attribution models at the end – very high level only (what is it and why it matters). Google does it again with the unmatched content!!

By Ravi C

Jul 25, 2023

Like I already said in the discussion prompt anybody who wants to explore or want to switch their career to digital marketing this course is a must to do. if you want to clear basic and strong foundation.

In this course, I learned basic and foundation level knowledge of every important component in digital marketing like SEO, SEM, Analytics, Social media & Email marketing, etc. And the cherry on top is you only not learning about concepts you also gain knowledge about career opportunities about that particular skill in the job market.

Overall best course you can do and industry accepted certificate of completion you will get which going to boost your CV a lot

By Matthew D

Oct 26, 2023

This course provides a comprehensive and informative overview of the industry, as well as a wealth of useful information about entry-level employment. I am excited to find my niche while gaining expertise in one (or more) of the many positions that will hopefully be available once I complete this program. You'll get out of it what you put in to it. The delivery of this curriculum allows me to learn at my own pace. It emphasizes relevant points and supports a variety of learning styles. I'd suggest taking notes to reinforce and review what is presented in the videos, written pages, and infographics. Success is almost guaranteed if you care and participate.

By Lê T T

Jan 26, 2025

This marketing course was an incredibly exciting and rewarding experience. I learned many new concepts that I can apply to real-world situations. The course was well-structured and engaging, offering valuable insights into marketing strategies, consumer behavior, and brand development. I especially enjoyed how practical the lessons were, providing clear examples and actionable tips. The knowledge gained will undoubtedly help me in my personal and professional endeavors. Overall, I highly recommend this course to anyone interested in diving deeper into the world of marketing. It’s a great foundation for anyone looking to expand their skills.

By LANKA A L P M

Jan 25, 2025

This course provided me with an excellent foundation in digital marketing and e-commerce. The lessons were well-structured, covering key topics like SEO, social media strategy, and online store optimization. The practical exercises and real-world examples made learning engaging and actionable. I gained valuable skills in using tools like Google Analytics and crafting effective digital strategies. Overall, this course boosted my confidence and prepared me to excel in the digital marketing field. Highly recommended for anyone looking to start or grow their career in this space!

By Jannah A

Jun 20, 2023

This course has given me such incredible insights and new knowledge about marketing and e-commerce. I was surprised with how much work actually goes into marketing a business and learned that it isn’t just about sales. There are so any moving parts to creating a successful digital marketing strategy, and I learned that the ‘little things’ in marketing matter just as much as the big outcomes I typically see from well-known businesses. It was a joy learning the fundamentals and can’t wait to learn more of it in depth. This course truly has sparked so much interest in me.

By Vicki B

Jul 25, 2022

This course has been priceless in the knowledge and confidence it has given me. I look forward to completing the entire digital marketing and e-commerce certificate. I recommend this to anyone struggling with what to do next with their lives.

I had no confidence in myself and my ability to retain this information. I have not had the best experience with trying to learn on my own in the past.

I feel like I have a solid understanding of where I can use these skills I am learning and look forward to seeing how these course will change my life for the better.

By Sofwane S

Dec 9, 2024

The Foundations of Digital Marketing and E-commerce course provides a comprehensive introduction to key concepts in digital marketing and online business strategies. It offers valuable insights into SEO, social media marketing, email marketing, and e-commerce fundamentals. The course is well-structured, easy to follow, and ideal for beginners looking to build a strong foundation in digital marketing. The practical examples and actionable tips make it a great choice for anyone looking to enhance their skills and grow their online presence. Highly recommended!

By Robyn L B

Dec 9, 2024

This course was very comprehensive and effective at helping me refresh my knowledge in this field. While a lot has changes since I was in undergraduate and received my masters, the muscle memory that came flooding back gave me the confidence to get back into this field. The information was clear and concise and I truly loved the balance of videos and reading to keep me engaged. I totally appreciated the diversity, which was so much different in my earlier years. This also provided a level of comfort that the job market will be a bit more diverse as well.

By Valentyna S

Jul 25, 2023

I really liked the course "Foundations of Digital Marketing and E-commerce." I found out a lot of information I never knew before and realized how many times I was interacting with marketing without even realizing it. I was surprised by the methods of teaching during the course, as the information was presented concisely and in an easy-to-understand manner. I hope to learn how to create ads in Google. I did not encounter any major unexpected things because I had little prior knowledge of digital marketing, but now I have a solid foundation to build upon.

By BreeAna

Dec 17, 2024

My first course was absolutely amazing. I was actually surprised at how easy yet effective this course was. I especially loved how they switched up between videos, reading material, and helpful visualizations to teach me. As a person with ADHD and who cannot bear to sit for long periods of times while being lectured, this helped me stay focused and made it easier for me to receive and retain information. This course was so much fun and not only i am extremely proud of myself, but im actually looking forward to what else there is to learn. Thank you!

By Jennifer M

May 14, 2023

This was an excellent foundational course, giving useful and practical insights into digital marketing and e-commerce. Before this course, I had yet to develop the vocabulary and frame of understanding of marketing beyond the traditional marketing mix. I was able to get enough of a glimpse to start to know what I don't know. I'm feeling more confident moving forward to drill down on the foundational concepts learned and apply them in practice scenarios to gain the skills needed to improve my current and future performance in digital marketing.

By Kathleen C

Jul 23, 2022

Learning online is very challenging. Learning another vocabulary I found difficult. I liked having lots of tests and especially I liked doing the small projects. They were fun. The discusssion groups were sometimes helpful. It was comforting to know that lots of students were having the same thoughts as I was. I feel after taking the 4 first courses that I have accompplished what I wished. I am not sure if I will be able to complete the last three courses. I am trying. I need some help in taking notes on the course. Where is it that located?