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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,884 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty
programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
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Top reviews

PJ

Feb 2, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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2401 - 2425 of 2,534 Reviews for Customer Analytics

By Erica C M

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Feb 25, 2018

I belive it was too basic and superficial on analytics matters.

By Astha A

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May 2, 2020

Some coonection or flow was missing! I expected a lit more!!!1

By sakshi l

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Apr 26, 2018

Need practical knowledge on how to use models for prediction

By Juhong P

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Jan 1, 2020

It is more difficult than I thought. Really helpful though.

By 张婧仪

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Mar 4, 2018

Too much information that is not integrated nor systematic.

By robert k

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Feb 7, 2016

Basic review for those with some familiarity on the topic.

By Ankit A

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May 18, 2018

Could have been more detailed into mathematics and models

By Niv U

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Oct 9, 2015

More hands-on experience would make this course better.

By Sonal A

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May 27, 2020

some of the parts were extremely unclear rest was good

By Vainathayamalan V

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Jun 16, 2018

No Tests allowed for free is completely unacceptable

By Jason G

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Mar 17, 2016

Does not have very engaging material or assignments.

By Celine X

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Apr 10, 2016

need more specific tools instead of pure concepts.

By Leonardo A

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Dec 5, 2015

I little to much superficial. But still usefull.

By Keanan T

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Jun 15, 2024

very theoretical, i dont like his indian voice

By Shirley Z

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Dec 17, 2019

The instructor is extremely dull to listen to

By Denis G

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Dec 16, 2015

There are not enough quantity of assignments.

By JIGISHA R P

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Mar 23, 2022

fOR BEGINNNER ITS GREAT INSIGHT OF MARKETING

By Sukirtha S

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Oct 14, 2020

Pretty outdated but still somewhat useful!

By Purvi B

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May 7, 2024

why is there no name on the certificate.

By Alexandra A

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Aug 18, 2020

Lectures are very dry and unengaging.

By Luis M

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Jan 20, 2022

Some information needs to be updated

By Brittany M E

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Mar 28, 2017

Lots of talking, not a lot of doing.

By Terry-Ann L

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Feb 21, 2016

I found this course difficult...

By MUHAMMAD A S B A R

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Dec 12, 2017

A good workout for my brain :)

By Cedric G

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Apr 5, 2016

week 1 is a little complicated