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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,015 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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By Azizul B A B

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Nov 14, 2022

Great

By Rafael S

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Nov 4, 2022

great

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Nov 3, 2022

great

By Akash H

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Oct 31, 2022

sgcx

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Oct 26, 2022

good

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Oct 26, 2022

nice

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Oct 23, 2022

nice

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good

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good

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good

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Oct 16, 2022

good

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good

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good

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good

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Sep 22, 2022

good

By Tommy L R

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Sep 20, 2022

ty!!

By Thunyakarn​ ​

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Sep 20, 2022

LOVE

By ANJANA S

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Sep 19, 2022

good

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Sep 18, 2022

good

By Srishti U

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Sep 17, 2022

good

By Fadi E K

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Aug 6, 2022

Gread

By Indira P

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Aug 6, 2022

great

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Jul 7, 2022

great

By Hemali R

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Jun 29, 2022

great

By zakaria h

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Jun 25, 2022

merci