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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,609 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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1151 - 1175 of 5,722 Reviews for Foundations of Digital Marketing and E-commerce

By Teniola D

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Jan 6, 2023

knowledge filled and highly impactful program, it has really opened my eyes to the possibilities in the digital space

By Monica S

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Nov 25, 2022

It's a great foundation course. I highly recommend it if you're interested in getting started with digital marketing.

By Ricardo D

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Oct 26, 2022

Thouroughly Enjoyed this course cannot wait to jump into the others. Would definitely recommend this course to other

By Teacher P e I f

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Sep 17, 2022

Easy and fun to use and learn key skills for digital marketing. It motivates you to go all the way until you finish.

By Mohamed k

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Jan 2, 2025

my name is mohamed khamis abdel galil not mohamed abdel galil and i really need to change this but i do not know how

By Akash S

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Nov 8, 2024

This course is filled with very rich content and is very helpful in gaining the knowledge on the particular subject.

By Catherine N

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Oct 26, 2024

It's really helpful and i learn a lot. it's interactive and i am pushed to really understand what was in the course.

By Gabe

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Aug 6, 2024

I loved learning about the foundational skills needed to push me in the right direction regarding digital marketing.

By Qaisar S

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Jul 17, 2024

Amazing experience and a new journey in my professional career ahead with Google. Great tobe part of this program.

By sumaiya f

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Dec 20, 2023

Doing this course became the best ever decision I have made. This course was very engaging to me and I love doing it

By Shannon S

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Nov 3, 2023

So much information explained clearly. I'm excited to continue and see where this leads, and where this may lead me!

By geoffrey s

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Oct 8, 2023

So far, Just basic concepts and definitions for the most part. However, this is key foundational information needed.

By Haseeb K

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Sep 6, 2023

it filled a lot of knowledge gaps and introduced solid concepts of digital marketing. A great course to get started!

By Star C

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Jun 13, 2023

Loved everything about this foundational course. I learned a lot and I am looking forward to what the future brings.

By Aubrey E

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May 17, 2023

Basic, basic entry level concepts. You learn the terms and the general overview of digital marketing and e-commerce.

By Omar A

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Feb 24, 2023

Excellent course with a lot of useful information. Additionally, the instructor was motivational and clearly spoken.

By Muhammad A

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Nov 19, 2022

It was excellent course. although I am in this field for long time but this course helps in learning few new things.

By Fragkiskos K

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Nov 23, 2024

Best course on digital marketing theory and its delivered impeccably by a likeable instructor. What more can I ask.

By Thayna F

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Nov 9, 2024

Esse curso me ajudou muito a compreender mais sobre marketing digital, a didática e os exemplos práticos é incrível

By Alexandra A

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Nov 4, 2024

Very Helpful to successfully start the courses. It help me to know all the keywords I'm gonna need for this course!

By Momina M

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Jun 7, 2024

it is very helpful to develop new skills and very easy to understand everything which i have learned in this course

By Alexandra Q

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Apr 26, 2024

It's incredible because of how you can manage your time to review your lessons and how easy they are to understand!

By Christoper R

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Mar 10, 2023

Learnt a lot from it and realized so many digital marketing strategies around me Easy to learn for all the begineer

By YJ C

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Oct 18, 2022

This is a well thought out course. It is to easy to follow. By alteranting videos and texts, it is never boring.

By Liu P

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Oct 14, 2022

The content of the course is very comprehensive, I learned the basic knowledge of digital marketing and E-commerce.