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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,939 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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976 - 1000 of 1,422 Reviews for Management of Fashion and Luxury Companies

By carlos e c

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Aug 24, 2018

You'll love it!

By Roberta L

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Jun 27, 2017

amazing course!

By Alex P M

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Feb 2, 2017

Excelente curso

By THIAGO A Q D O D S

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Jun 28, 2022

Great course !

By ADAM A

•

Dec 22, 2021

merci coursera

By aoife k

•

Oct 31, 2021

Amazing Course

By Agnieszka K

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May 26, 2021

Thank You!!!!

By Chenjun Z

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Aug 9, 2020

非常棒的一门课，学到了很多！

By Ifunanya o

•

Oct 14, 2016

very educative

By marco C

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Mar 3, 2023

Excellent!!!!

By Cristina I M

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May 19, 2022

Great Course!

By Ahmed M

•

Jan 29, 2022

eman metwally

By MARIA V

•

Mar 16, 2021

Great Course!

By Natalia G

•

Jun 10, 2020

Great course!

By Tobias R

•

Mar 31, 2020

good overview

By Maria F

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Mar 2, 2019

Great course!

By Matteo D M

•

Oct 14, 2018

Great course!

By Eva V

•

Nov 3, 2017

Great course!

By Xinru Y

•

Jul 28, 2017

learns a lot!

By Mobin S

•

Jul 12, 2017

Insightful ..

By Amanda S

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May 22, 2017

Great course!

By Livia M

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Apr 17, 2017

Great course.

By Joanna M

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Nov 7, 2016

great course!

By Solangel G

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Oct 17, 2016

Great course!

By Andrea

•

Oct 31, 2015

Excelente!!!!