MS
Jun 23, 2020
Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
MS
May 27, 2020
This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.
By Brian M
•Apr 22, 2021
i have not received certificate
By Warrick V D H
•Aug 24, 2016
Found it to be a bit outdated.
By MOI-E P
•Jun 9, 2020
This course really helped me.
By Namara F
•Nov 4, 2020
The course is good very good
By Suvi K
•Oct 18, 2021
Kind of outdated concepts
By mian h
•Sep 17, 2021
too old and only theory.
By Gaurav T
•May 31, 2016
elementary .. good.
By Bhavesh T
•May 14, 2020
Good for learning.
By Darrick W
•Jan 9, 2016
Minimal substance
By Ghandur R P
•May 15, 2021
my name is wrong
By luis m o m
•Aug 1, 2020
Good course!
By Vanessa F
•Mar 16, 2017
Interesting!
By kartik a
•Jun 26, 2020
good course
By Shubham a
•Apr 13, 2020
It was goof
By Shweta G
•Jun 10, 2020
very basic
By VISMITHA M
•Jul 16, 2020
Excellent
By Jibran S
•May 31, 2020
Great
By Ismael S C
•May 5, 2020
Basic
By Narayan S
•Jan 14, 2021
Good
By Natalia L M H
•Nov 4, 2020
good
By richa g
•Aug 18, 2020
Good
By Blue B
•May 10, 2020
Nice
By Leeann R
•Oct 25, 2020
Ok
By Arlene K
•Jun 29, 2016
I think the content was quite interesting; as someone new to marketing, I was really looking forward to the lectures and exercises. However, the content was simply too much for me to complete. It's a bit ironic that a course about marketing missed its market. To give a bit more detail: there were 12 video lectures, 3 assignments that had to be done days before the end of the week to be peer-reviewed, and then I had to peer review others work, while also going through all the assigned reading. It seemed more like a courseload for a full time student or perhaps a part-time student. As online students typically are neither, I'm surprised the course content wasn't better managed. I take a lot of notes, so perhaps that's what slowed me down, but I also have a full time job and I intern on the weekends. I was hoping this course could easily be done in the evening hours. Other coursera courses provided an excellent balance of content and courseload, I'm disappointed that this course wasn't one of them. It seemed very useful and interesting.
By Matt F
•Jun 30, 2016
This course dedicates an entire week to very simple topics. The lectures could use some serious editing too. To help you understand what I expect, I'm taking this at the same time as I'm taking Wharton's Week 1 Entrepreneurship program. I've also taken Wharton's Intro to Marketing course which I highly suggest over this course. The quality is dramatically better. Getting Started: Agile Meets Design Thinking is a University of Virginia course that also is a great example of how these courses should be done. I'm hoping the next courses in the Digital Marketing Capstone are much better so that I'm not watching a lecture and counting how many times the professor pushes his glasses back up.
On the plus side, I did like the engagement this course encourages by forcing you to go to other websites & accomplish things as well as review your peers work. I wish your peer reviews had less of an outcome on your grade though. In my experience, many people did not even read the instructions on how to review the assignments.