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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,397 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

SW

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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951 - 975 of 1,827 Reviews for Marketing Analytics

By Namrata R

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Aug 9, 2020

The entire course was quite insightfull

By AKASH S

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Jul 14, 2020

its very helpfull fr management student

By Tushar M

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May 4, 2020

Amazing course to enrich your knowledge

By Suvankar D

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Apr 27, 2020

Awesome course learned so much from it.

By Md a h

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Apr 15, 2020

Very informative course. Learned a lot.

By Khaled

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Jan 16, 2016

Simple, clear and add great value to me

By NETTEM T

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Jan 2, 2022

Wonderfully designed, helpful course!

By minh n

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Sep 29, 2021

This course give me a lot of knowledge

By Vivek V

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Jul 14, 2020

very good course,will recommend to all

By Nabila A

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Jun 19, 2020

easy to understand, thankyou coursera!

By Md M A

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May 25, 2020

Best course about Marketing Analytics.

By Aman S

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Apr 20, 2020

Well curated course, a must-do course.

By Pablo R

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Sep 25, 2019

Great course with meaningful knowledge

By Faik S B

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Jan 14, 2023

Thank you.

It was very good experience

By Preeti P

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Jan 4, 2023

This is an absolutely amazing course.

By Vedaant M

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Apr 25, 2021

Got to learn a lot of things. Worthy!

By Nihar

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Oct 2, 2020

Teaching faculty is great as expected

By Nur G

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Aug 30, 2020

Thank you for easy providing material

By Roshny D

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Jul 20, 2020

great course with very good examples.

By Joshua S

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Jul 14, 2020

Raj was really great and informative!

By Kuneek G

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Jun 12, 2020

Great Learning and very good speaker

By Mansi P

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May 8, 2020

Excellent course.. very well designed

By Jeet S

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May 7, 2020

Excellent Course! Highly Recommended!

By Mindru D

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Jun 28, 2016

Very well defined and good materials!

By Nathan K

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Dec 21, 2020

Very nice and informative thank you!