JC
May 9, 2022
This course builds a great foundation of marketing analytics. The first and second week's material allows you to learn the more intermediate aspects of performance marketing measurement (weeks 3 & 4)
VN
Aug 15, 2023
This course is a no-brainer for those wanting to become a marketing analyst. I learned so much from this course about stakeholders, campaign monitoring, KPIs, reports, and presentations.
By Yuliana B
•Apr 30, 2023
The most difficult module from the whole certificate program. But the insights are so precious and I am very glad to finish the course successfully.
By kimberly s
•Jan 12, 2025
Covers up the basics in marketing analytics and measurements in just one module. Would really help me kickstart ny career as a marketing executive.
By Laura R
•Feb 21, 2024
I was new to all things analytical. This gave great examples and exercises to develop knowledge. Would suit someone who already deals with data too
By Merna S
•Apr 8, 2023
This course is actually more than great and full of good information! thank you so much to all people who provided us with these valuable materials
By Janson A A
•Sep 22, 2023
Good marketing analytics course to broaden your insight on google ads, google analytics, spreadsheets, basic data visualization, media plans, etc.
By Alex S
•Jul 6, 2024
Thanks, Michael! For sharing tools and technics for successful presentations and digging into the data and understanding it. We’ve covered a lot!
By AHMAD F Z
•Aug 3, 2024
Course is beneficial. Can be better with more detail on each topic, more practice especially to a non-marketing personnel like me. Overall good.
By Chukwuma I
•Feb 1, 2024
I enjoyed the course. I tried the link to join the zoom/whatsapp forum that was posted in the discussion forum but it wasn't working though.
By Taylor L
•Mar 14, 2024
Quite challenging. Very informative and the activities really helped me get a better understanding of making and analyzing spread sheets.
By Sarah A
•May 10, 2022
Thank you for this course!! Feel more confident using Google Analytics and understanding how to measure online marketing campaign success.
By Sabeen N
•Oct 3, 2023
Thank you Michael for such an amazing and insightful course and for highlighting the importance of data and how to use it sensibly.
By FÁBIO S
•Aug 6, 2023
Obrigado por mais esse privilégio de estudar e aprender algo tão valioso com a ajuda da Coursera e dos ensinamentos do Google.
By Radoslaw C
•Nov 13, 2023
It was pretty intimidating. I feel like I could have learned maybe a little bit more, but overall it was a really good course.
By dasharath t
•Jul 1, 2023
Assess for Success: Marketing Analytics and Measurement is a good Course . I enjoyed lot and passed wiyh 90% .
Thanks Coursera.
By sadiq h
•Feb 28, 2024
Delivering comprehensive content with engaging course material and insightful assessments—truly deserving of a 5-star rating
By DeNetra B
•Feb 27, 2023
Awesome. Although the information was tough for me, the instructor, readings, and activities were engaging and helped a lot.
By Edgar E
•Aug 23, 2022
This is a comprehensive program, perfect for anyone looking for start or grow a career in DIgital Marketing and E-commerce.
By Aiyan Q
•Jun 7, 2023
This has been a wonderful course. it had all the required skills that will be used in the beginnening of anyone's carrier
By Badar M
•Aug 4, 2023
This course was very interesting and briefly explained. I am thankful to the Coursera team who gave me this opportunity.
By Samuel H K
•Aug 29, 2023
I learn how Google Analytics and Google Ads are used to view performance metrics and evaluate the success of campaigns.
By Sajida Z
•Oct 26, 2022
Ilearn more about marketing analytics and measurement and descover more how digital marketer use in online adertising.
By Syahrizal M
•Nov 13, 2022
I like how things getting more complicated like analytic and measurement in the marketing, but this is important too.
By Chizoba A
•Jan 11, 2023
A beautiful combination of learnings in digital marketing, data analytics and Stakeholder Management. Great course.
By Omer S A
•Dec 6, 2024
very valuable information. specially information related to interviews and hiring process was very informative.
By Rizki R A A
•Mar 14, 2023
This course its verry adorable, and easy learning. for the materi include example to make easy for student.