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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,647 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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5476 - 5500 of 5,740 Reviews for Foundations of Digital Marketing and E-commerce

By HELMI B A

•

Mar 14, 2023

Worth it!!!

By Ashok k V

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Dec 4, 2022

Very Useful

By Priya M

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Nov 1, 2022

Informative

By Sumit T

•

Jul 15, 2022

Pretty good

By KARAN K

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Jul 5, 2022

I was great

By Yepuri V V B

•

May 17, 2022

Good course

By Deleted A

•

Aug 27, 2024

excellence

By ชิษณุพงศ์ ร

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May 30, 2024

Very nice.

By Niharika S

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Dec 12, 2023

super cool

By Food F A

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Aug 22, 2023

VVery good

By mahlet s

•

Mar 30, 2023

Thank you!

By Torrey N

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Aug 22, 2022

Very basic

By FRANCISCO J C R

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Aug 4, 2024

Muito bom

By Masrur R P

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Jul 14, 2024

Very Good

By Plaban M

•

Apr 13, 2024

very good

By Rakesh S

•

Nov 23, 2023

very good

By KOVVURU D V

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Nov 7, 2023

excellent

By AMAN K

•

Oct 21, 2023

excellent

By Aremu B

•

Oct 14, 2023

it's fine

By T Q T

•

Jun 5, 2023

very good

By sandra.s.pinto@sapo.pt

•

Apr 9, 2023

Very good

By Samuel S

•

Mar 29, 2023

Thank you

By DHANASEENUVASAN D

•

Dec 19, 2022

excellent

By Dolitey E

•

Dec 5, 2022

Excellent

By A.Lavanya

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Nov 21, 2022

it's good