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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,009 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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751 - 775 of 5,827 Reviews for Foundations of Digital Marketing and E-commerce

By William L

Oct 17, 2023

It's super good. And I give it 5 stars because it's short but concise, what I would change maybe is to add homework to practice at the end of each important topic.

By Usama A

Jul 29, 2023

This course is designed by keeping in mind the learning aptitude of the people. To clarify basic concepts about this field I will definitely recommend this course.

By Mikko

May 21, 2023

I'm in the process of career transition and I love how there's so much empathy put into this. I can expect this moving forward with the rest of the google courses.

By Hind

Mar 6, 2023

The content was presented in an engaging and interactive way, with a mix of videos, readings, and quizzes that kept me following and engaged throughout the course.

By Oliver B

Jan 23, 2023

Great course! Easy and the recaps and reviews before quizzes are very helpful! Also loved that glossaries were provided and reviewed before each weeks course quiz!

By IBAD K

Dec 17, 2022

I have learnt lot of the basics and fundamentals of digital marketing and e-commerce in this initial program. Hope will built on this and progress in this career.

By Mohamed A

Nov 16, 2022

This course was beneficial and helpful to me, I discovered a lot of new notions and I'm very excited to continue other studies in digital marketing and e-commerce.

By Dezigner M

May 8, 2024

It laid down the foundation well in a way that I could understand. It also provided me with lots of inspiration and belief that this is something that I could do.

By Grant O

Aug 17, 2023

I like the way the course was structured and laid out. The materials were simple to grasp and it had enough practice questions and recaps before the weekly tests.

By mailpraj

May 1, 2023

It was beneficial and enlightening. I had a great time finishing all the assignments that were so thoughtfully curated. Thank you, Google and all the instructors!

By Mariia Z

Dec 30, 2022

Very good course for those who know nothing about digital marketing and e-commerce or just want to systematize their knowledge about the foundations of the field.

By Camille S

Sep 25, 2022

This really helpful for me specially I came from a differet indusrty. The course gives me a strong foundation as to where I headed on :) so ecited to learn more!

By Chandan K

Oct 27, 2023

Let's take a closer look at each of the above tips. Here, we'll break down these self-motivation techniques, detailing what they are and the science behind them.

By Tariq M

Jul 18, 2023

It is the best and Comprehensive course to cover all your problems with digital marketing and e-commerce management and let you to make your career in this field

By MAHMADULLO N

Jun 14, 2023

I have found the course very much relevant and applicable in sales process. The course gives detail information about digital marketing from A to Z. Thanks!!!!!

By Adinda S M

Nov 21, 2022

This is the best Digital Marketing Course you ever found! All the Digital Marketing Strategy and even also how to measure the analytics data was very insightful.

By sobiyah F

Oct 30, 2022

clearly understood the foundations of Digital marketing and E-commerce,studying hasnt been this easier before.

Thank you Coursera for this step up in my career!

By Rhoda N

Sep 23, 2022

I found this course really helpful and I would highly recommend especially to someone who is just starting on their journey in digital marketing and e-commerce.

By Eleni K

Aug 19, 2022

The title is accurate. This is a foundation course that covers that basic concepts of Digital Marketing and is important for marketing to have under their belt.

By Walter M F

Jul 21, 2022

Tiene las principales bases y conocimientos para lo que se viene.

Me gustó que también dieron herramientas reales de cómo insertarse en este nuevo mundo laboral.

By Deepak S

Jan 26, 2025

This is the first time i have done a course with coursera and it was such a wonderful experience They made it so easy to understand the concept Thank you team

By Lucas A

Oct 30, 2024

I love how Google can make such short videos with such dense information. They're fast but very, very, very deep knowledge. These courses are for the real ones.

By James C

Apr 4, 2023

A great start to the Digital Marketing journey. I love the different types of learning elements involved and the frequent knowledge checks to confirm retention.

By Denisha D

Nov 19, 2022

This course was a great eye opener which surprised me. I learned a lot in this first course that has me eager to see what the rest of the courses have to offer!

By Israr A

Dec 15, 2024

I learn ma y information about marketing and business, before i dont hany any odea or any knowledge of the E-commerce, but online free course get information