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Learner Reviews & Feedback for Measure and Optimize Social Media Marketing Campaigns by Meta

4.9
stars
1,760 ratings

About the Course

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

Top reviews

SE

Dec 27, 2020

This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

RR

Jan 28, 2021

An extremely important course on the art of measuring and optimizing social media marketing campaigns along with super tips on presentation do's and don'ts! UNMISSABLE for social media marketers!

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151 - 175 of 437 Reviews for Measure and Optimize Social Media Marketing Campaigns

By SUPUN P

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Apr 11, 2023

Excellent Course.! I am recommended to you also try to do this course.

By Ameghay A

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Nov 19, 2022

I enjoyed the course and how it was explained well. Thank you so much!

By Said A W

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Nov 9, 2021

Very practical and meaningful, Thank you dear respected Anke Audenaert

By David T W T

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Oct 23, 2021

Right level of overview and technical level of information. Excellent

By Vandy G 魏

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Sep 10, 2023

It is good to learn about measurement and how to present the report

By Kyriaki K

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Jan 14, 2022

Amazing course for beginners who want a step by step learning tool.

By Meiqi J

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Dec 29, 2021

I love this course, the examples are really applicable and useful

By Md S

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Jan 21, 2022

I learn somethinks from this course.Really its my big achivement

By Robert H

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Dec 6, 2021

Fantastic instructor. Slides were on point and easy to follow.

By Elimar F

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Aug 2, 2023

Perfeito, alguns problemas de tradução, mas fácil de resolver.

By Trang N

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Apr 27, 2021

perfect, it was easy to understand and really helpful. Thankss

By Sangdeun I (

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Mar 13, 2022

Super quality class and helpful for measuring ads your works.

By King L

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Jul 2, 2021

everyone should check this course out if they are a beginner.

By muhammad z

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Oct 6, 2022

Very helpful in understading how to communicate the results

By Cheri D

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Sep 7, 2022

Each course has been outstanding, and excellently presented.

By OritseMeyiwa B

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Mar 23, 2021

Great course and I am glad to have the opportunity to learn.

By INIOBONG G S

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Mar 13, 2023

Just excellent! I loved the practical nature of the course.

By Deleted A

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Nov 3, 2022

great course! I’m very confident that I’ll

pass this course

By Hajer B

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Dec 13, 2022

definitely one the hardest courses ever but its worth it !

By Muhammad R

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Sep 15, 2022

Excellent course. I have learned so much from this course

By Dionysis M

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Oct 20, 2021

Very intense, very well presented and informative course!!

By Nykiera M

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Feb 14, 2022

Very informational and interactive with examples/quizzes.

By Juan S D

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Nov 8, 2024

This one is exceptionally good, Anke is a great teacher.

By Okpara M I

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Aug 6, 2024

This has added to my knowledge of social media marketing

By mahnoor d

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Nov 9, 2022

everthing was great, each point was explained in detail.