Chevron Left
Back to Brand Management: Aligning Business, Brand and Behaviour

Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,509 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

May 24, 2023

To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

Filter by:

2626 - 2650 of 2,699 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Sneha E

Aug 11, 2020

It was an amazing time learning.

By MA Y

Apr 22, 2021

Good course. Learnt some models

By Afrin E

Aug 8, 2024

Excellent , with live examples

By Vijaya J

Jan 1, 2019

Excellent course for branding!

By Trâm H

Sep 17, 2022

The Cours is useful and good

By Ammar K

Mar 29, 2021

That's a really good course

By Kathryn P

Feb 26, 2023

Insightful and informative

By Mai L

Sep 12, 2021

very interesting course.

By Aidyl P

Dec 13, 2020

It really help me a lot.

By Kenza K

Feb 28, 2021

Cours très intéressant

By Lakshay G

Oct 25, 2020

excellently explained

By alejo m

Aug 13, 2020

excelente oportunidad

By Priyanka P

Jun 23, 2020

it was a great sesson

By Ajay K K

May 2, 2020

It was a good course.

By Chayanit r

Apr 19, 2021

I need some handouts

By Deepti S

Nov 25, 2020

Well designed course

By Swetha S K

Aug 25, 2020

Thus was very useful

By Karabo S R

Oct 5, 2020

Well said Tavassoli

By Muhammad T

Feb 10, 2023

Very informative

By Wutt Y H T

Jul 22, 2024

Wonderful Journey

By FABIOLA S

Mar 21, 2021

Davvero ottimo !

By luis g

May 29, 2024

Love it! thanks

By Emmanuel N

Nov 9, 2022

very satisfying

By Sajith R C

May 24, 2020

Good Course .

By K I P

May 3, 2020

Very good one.