Learning path
This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights.
Create and customize various Google Analytics reports to analyze website performance and audience engagement.
Use marketing analytics tools to measure, manage, and optimize marketing campaigns based on key metrics and A/B test results.
Interpret data from Google Analytics to improve website performance and make informed marketing decisions.
Visualize and present data insights using spreadsheets and charts to share campaign progress with stakeholders.
Complete the following content and you’ll be awarded a certified badge that you can proudly share with your network.
Skills you'll gain: Marketing, Data Analysis
Coursera Project Network
Skills you'll gain: Data Analysis
Coursera Project Network
Coursera Project Network
Coursera Project Network
