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Learner Reviews & Feedback for Effective Marketing in the Global Marketplace by Coursera Instructor Network
51 ratings
About the Course
In today's global marketplace, successful marketing hinges on the ability to connect with diverse audiences. This comprehensive course on Marketing introduces learners to core concepts and best practices for defining a target audience, crafting a strong value proposition, building brand identity, and implementing various marketing strategies. Whether you're a marketing professional or a business owner, this course equips you with the tools to engage audiences effectively and drive business growth.
As businesses increasingly expand their reach across borders, understanding diverse consumer preferences, cultural nuances, and communication styles becomes crucial. This course empowers learners with insights into how to create culturally inclusive marketing campaigns that resonate with audiences from different backgrounds.
From defining a target audience through strategic audience personas to crafting persuasive value propositions that address the unique needs of various segments, this course covers every essential aspect of engaging diverse audiences.
This course is designed for marketing professionals, business owners, entrepreneurs, and anyone interested in honing their marketing skills to reach diverse audiences in a global context.
There are no specific prerequisites for this course. A basic understanding of marketing principles will be helpful, but not mandatory. An open mind and a curiosity for exploring diverse marketing strategies will enhance the learning experience.
Top reviews
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1 - 12 of 12 Reviews for Effective Marketing in the Global Marketplace
By Arthur D
•Jan 10, 2025
VERY informative, prioritized culturally sensitive approaches, and gave me the basics of digital marketing without bogging me down with jargon.
By Jennifer G P
•Dec 3, 2024
I love It, muy buen contenido.
By Shambhavi K
•Aug 6, 2024
It’s very informative
By KARTHIK S
•Dec 19, 2024
effective learning
By syeda u h
•Mar 16, 2024
very insightful
By Aditya G
•Aug 7, 2024
Nice
By Boda T
•Aug 6, 2024
Good
By Marzhan A
•Apr 17, 2024
good
By Cécilia E M
•Nov 15, 2024
It's very interesting to listen
By Muhammad U u H
•Oct 28, 2024
good
By Arhum A
•Oct 9, 2024
good
By Yerassyl I
•Apr 22, 2024
good