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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,705 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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2001 - 2025 of 5,743 Reviews for Foundations of Digital Marketing and E-commerce

By Arya G

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Oct 20, 2024

This course really helped me a lot in understanding digital marketing

By Mohit M

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Sep 17, 2024

Loved the energy, encouragement to learn & environment of the course.

By Samy T

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Jun 7, 2024

Great introduction into the world of digital marketing and e-commerce

By Awais A

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May 20, 2024

i really leaned about Foundations of Digital Marketing and E-commerce

By Yohannes G

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Mar 5, 2024

Ideal course to have a fundamental understanding of Digital marketing

By Muhammad T

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Aug 31, 2023

I have get knowledge about basic of Digital Marketing and E-commerce.

By Shrestha C

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Aug 14, 2023

Overall had a smooth journey, easy to maintain in own pace and time.

By Anisa A

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Aug 1, 2023

Thanks to coursera for giving me such an amazing learning experience.

By Fiza A

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Jul 26, 2023

perfect for those who wants to start their career as digital marketer

By Give m t m

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Jun 9, 2023

IT'S WORTH TAKING THIS COURSE, I GOT TO LEARN SO MUCH ABOUT THE FIELD

By Muhammad F A H

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Jun 5, 2023

Loved the way to teaching that keeps you involved in the whole course

By Ranjeev K

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Jun 5, 2023

This course is very help to upgrade you in field of digital marketing

By Ryan F

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Jan 25, 2023

Extremely effective and memorable way to get to grips with the basics

By Justice O

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Nov 23, 2022

very great, I must commend the course instructor she did a great job.

By Jennie M

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Oct 1, 2022

Very information on the basics and foundations of digital marketing!

By Josephine N

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Sep 19, 2022

Simply Fantastic. I am encouraging a lot of peple t take this course

By Majid A

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Sep 19, 2022

you cant start digital marketing without this course, it's essential

By Rohit S

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Sep 12, 2022

It was compehensive learning from courseera . One should try it out.

By Samantha S

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Aug 4, 2022

Great foundation for those who are brand, spanking new to marketing.

By Dele-Adelusi O J

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Jul 4, 2022

The pace and details were just perfect to pick up even for beginners.

By M Z R S

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Jan 2, 2025

Its Great course if u need basic information abour Digital Marketing

By Arnold H S v

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Dec 28, 2024

Je me sens très different maintenant par rapport au monde ordinaire.

By Zahir u

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Sep 18, 2024

Good experience have a foundation of digital marketing and ecommerce

By Whitney V

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Sep 13, 2024

Great, very informative and helped with beginning my new career path

By Muhammad W Y

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Aug 23, 2024

Great Opportunity to lean and transform yourself into digital world.