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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania
11,871 ratings
About the Course
Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics.
Course Learning Outcomes:
After completing the course learners will be able to...
Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions
Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool
Communicate key ideas about customer analytics and how the field informs business decisions
Communicate the history of customer analytics and latest best practices at top firms
Top reviews
ND
Jan 30, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
AA
Aug 4, 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
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2526 - 2532 of 2,532 Reviews for Customer Analytics
By Deleted A
•May 26, 2022
This is not where I want to be.
By hassan m
•Aug 17, 2020
the accent gets on my nerve
By Deleted A
•Oct 18, 2021
unrelated to my job
By Manikandan R
•Aug 23, 2017
Content is mediocre
By Harish M
•Mar 23, 2016
unstructured!!
By zhizong y
•Nov 25, 2022
uselss class
By Tony
•Sep 23, 2017
Too simple