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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,034 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT

Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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1951 - 1975 of 2,488 Reviews for Introduction to Marketing

By Kester O

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Jun 6, 2023

perfect

By Gurudevendran S

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Oct 25, 2021

Nothing

By Mingchen W

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Oct 15, 2021

good!!

By Deleted A

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Oct 2, 2021

awesome

By Tran P L

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Apr 26, 2021

Love it

By Garvita P (

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Mar 22, 2021

Awesome

By Subhash C

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May 25, 2020

amazing

By Anne S B

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Aug 13, 2019

amazing

By MnE D

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Jul 31, 2019

Superb.

By Crony C

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Apr 16, 2019

Awesome

By CHAMANCHULA M

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Jan 26, 2019

Awesome

By Mohammed H

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Aug 28, 2018

Love it

By Giovanni B

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Jul 5, 2018

amazing

By Evgeny P

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May 1, 2018

Amazing

By Ravikant K

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May 14, 2017

Wow....

By ahmet s ş

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Apr 24, 2017

great:)

By Ahmed S N

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Jan 3, 2017

Perfect

By Mahmoud M

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Mar 14, 2016

Awesome

By 宋艳红

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Feb 6, 2016

老师讲的挺好的

By ARSHAD A

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Jan 26, 2016

Awesome

By Rodion B

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Nov 15, 2015

Amazing

By Miguel S

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Oct 1, 2024

5stars

By Senthil K S

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Jul 30, 2024

Worthy

By Katherine M

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Oct 14, 2023

GENIAL

By Chenxiao W

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Jan 19, 2022

great!