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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
1,854 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce
Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to
analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer
insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing
campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to i...
...

Top reviews

IP

Jan 26, 2023

thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.

VN

Aug 15, 2023

This course is a no-brainer for those wanting to become a marketing analyst. I learned so much from this course about stakeholders, campaign monitoring, KPIs, reports, and presentations.

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376 - 400 of 402 Reviews for Assess for Success: Marketing Analytics and Measurement

By HOONG W C

•

Aug 25, 2024

This is a very great and knowledgeable course!

By Eesha T R

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Sep 22, 2022

i learned alot about analytics techniques

By Bruce E M

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May 17, 2023

Good introduction into Analytics!

By Stephanie A

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Nov 3, 2022

A little big tougher but managed.

By Sihleisipho R

•

Sep 16, 2024

Loved It. Also very challenging!

By mohamed k

•

Mar 17, 2023

hardest one of the seven courses

By Kunal G

•

Apr 21, 2024

Very good course in coursera

By Yarilin M

•

Mar 14, 2024

pudo haber sido mas dinamico

By eric t

•

Nov 29, 2023

very interesting topics

By ANKIT R

•

Oct 2, 2024

Very good experience

By Kruthika u

•

Jul 2, 2023

excellent topices

By Phathutshedzo D

•

Aug 31, 2024

I enjoyed it

By JYOTI

•

Jun 11, 2024

overall good

By Nag R D

•

Oct 7, 2023

It was good

By Saurav S

•

Jul 10, 2023

Good Course

By ajiboye e

•

Sep 15, 2022

well done

By Md T F

•

Nov 21, 2024

I almost gave up. Although I am fond of data to work with, the excessive reading and lack of video explanations made me very frustrated. The most disappointing part is that some recommended websites for activities, such as Google Ads, are not accessible for free. On the bright side, this course offers a lot of training and practice materials.

By Vasile C

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Aug 19, 2024

Very informative. A lot of instructions are outdated, a lot of instructions on working in excel are not video registered, and the text written instructions are not working

By Matěj Š

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Jan 28, 2025

Plenty of important information and hard to process details delivered in a very uninspired and boring way.

By Billy J C

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Jan 6, 2025

I would have liked more videos demonstrating how to use the Pivot tables. It was hard to follow the training's written instructions, and I couldn't find some of the buttons referenced in the instructions. That's why a video would have been helpful more than once.

By Rick D

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Apr 3, 2024

Only this course out of all 7 seemed fast-paced. It started off with concepts and topics completely new to me, and yet those topics were used as if I should just know them after barely introducing them. And I took all courses in order.

By ALEX M S I Y

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Aug 31, 2023

To much info for one course. these course must split in two. It produces a lot of cognitive Load.

By Ananya G

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Mar 22, 2024

It was very difficult to follow. Wish the course was more in depth.

By Sebastian Z

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Dec 18, 2023

Hard to stay invested or motivated

By Pawan k s

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Jul 28, 2023

great thankuh coursera