Man This course is perfect for anyone starting their Journey to become a Successful Entrepreneur as it gives crucial skills needed to start any business. Two things I would recommend if you want to learn the game of money:

1: Make your mindset to attract Abundance

2 Learn this course man and many like it

And the BEST OF ALL, The sir is Totally Amazing, he motivates you and you have a lot of Fun with them through the course. Seriously I totally Mean It. This course is what gave me a starting point as this was my first ever course on Coursera

I was extremely new to marketing when I took up this course. I think I can safely say, that after this course, I have developed an intrinsic understanding of basic marketing terms, and I did so in an engaging and fun manner. Professor Venkatesan did a brilliant job to keep us interested in the subject, and the results are pretty evident. I loved the course.

P.s. Professor if you read this, maybe the math could be more extensive. I'd love to learn more about the fundamental calculations and analyses that you mentioned.

Raj made what could be a stale topic rather fun, and he will make you eat your vegetables (you'll see). However, he skips over some elements that you may have to figure out in the practice quizzes. There are two peer-reviewed projects that a lot of people seemed to not meet the requirements for or plagiarize the professor's examples, then give bad marks in return for quality work because we all review at the same time. That's unfair, but I still enjoyed the course and learned a lot.

Great introduction to what goes into Marketing Analytics. The five-week course goes through different topics in an easy to understand manner; it gives a great basis to anyone who's interested in the topic. The quizzes and the two "essays" (one is creating a brand architecture for two different brands and comparing them, the other is designing a marketing experiment) were just difficult enough that you were forced to truly understand the course material before attempting them.

The Course is really good, and helps you increase your knowledge as well as your skills. As nothing comes with perfection there are a few things that can be improved like a better understanding could be given on why things are done like that rather than telling to do so. eg break even lift is really not clear to many people and the forum threads doesn't really work always as nobody knows. The faculty should also check forum threads time to time. Overall its q great course.

I would recommend this course to anyone who is looking to learn some high-level methods of assess a business' value, customer value and product value. The course also provided methods of measuring the bottom line contributions of previous, current and planned marketing campaigns; and approaches to A/B test these campaigns. Lastly, I would recommend purchasing the book that professor Raj Venkatesan co-wrote to gain a more complete understanding of Marketing Analytics.

It was a wonderful experience and great insights into the field of marketing analytics. Any amateur who's new to the field of marketing can learn this very easily. Although it's not designed for industry purpose, it provides deeper insights with industry led examples. The course was never boring and I'm ever grateful to Mr. Rajkumar Venkatesan for walking me through this course.

A very useful course for one who wants to gain better insights on Marketing Analytics.

Very Informative and insightful course, i gained a lot of information with regard to types and techniques of analytics, measuring CLV and brand architecture, etc. This course provides you in-depth knowledge with various assignments and practice quizzes conducted over every week. I want to thank Professor Mr Raj for helping me out with various illustrations and videos. Overall an amazing course provided by Coursera,don't miss this opportunity. Thank You.!

The topics and content covered were comprehensive and it one of the more challenging online courses I've taken for a while. I appreciate this because it really provides everyone with the opportunity to challenge their current thinking. The vegetables were useful in helping provide some form of assurance of what's about to come. :) The sharing by industry practitioners also added a lot to the real-world application of the concepts. Thanks so much. :)

Really had fun in this course! I liked the peer graded assignments and the interactive questions in the videos. The instructor was very enthusiastic and fun as well. It helped me lighten the burden of studying numbers!!! :) Overall, I recommend marketers to take this course. It's always better to know how to understand the data when we do campaigns, otherwise, it's like walking towards a cliff with your eyes covered.

Well done Prof Raj :)

A very comprehensive course, it covered almost the whole syllabus of marketing analytics and in a very fun manner took us through all the difficult part. Raj is an amazing trainer who keeps the audience engaged in his talk and keeps them interested in the topics being delivered.

Overall an amazing course, i recommend everyone who wants to get to know about marketing analytics to go for it. All the best Raj, you've been awesome!

This is one the best course on marketing analytics which I ever studied. I have learnt many new concepts and got a numerous research ideas in Indian context. The segment related to brand equity, CLV and Marketing Design Experiment was very fantastic. This was very fruitful session for me.

Thank You for offering this course ..

Vipin Kumar Meena, (PhD Scholar,Delhi School of Economics, University of Delhi, India)

Extremely valuable course, in the going market environment where big data is changing the way of how companies performed in past. learning analytics is going to provide real help in the future job and the changing dynamics of how companies analyze data and take actions. The Teacher is super awesome, very polite and friendly way of teaching and providing the key knowledge. Thankyou SIr, ThankYou coursera .

This course by University of Virginia gives you a suitable and deep insight and understanding about various topics related to Marketing Analytics. The pace is comfortable and the content is actually used in the industry. It is actually a beginner level course and really easy to understand. I'd recommend this course to anyone who's trying to start his way in the vast horizon of marketing analytics.

I would like the course to include more data rich assignmnts where students are providded with a complex data rich problem and asked to build analytics model and arrive at decision making process. The data sets could be close to real time situations. This will help them in showcasing their analytical work.

Overall I developed good understading about brand architecture and marketing experiments.

The course was really good. It covers most of topics like the Marketing process, Analytics, Brand Architecture, Measuring Brand value, Customer lifetime value, Marketing experiment and finally how to use regression in marketing. The course not only help me in updating my current knowledge but also taught me how these big companies use analytics to come with different marketing strategies.

The course was really good. It covers most of topics like the Marketing process, Analytics, Brand Architecture, Measuring Brand value, Customer lifetime value, Marketing experiment and finally how to use regression in marketing. The course not only help me in updating my current knowledge but also taught me how these big companies use analytics to come with different marketing strategies.

Its very nice to learn through online with thorough applications .The faculty is simply superb,loved to listen to him.I strongly recommend, this course is very useful and required for any one in middle and higher executive level to understand the market, advertising, regression etc., for sale of the product in this competitive world.Once agian thanks to Coursera for bringing such cource

Honestly, It's perfectly fitted for the expert people and for those who want to grow in the marketing field. It covers all the basics and core elements. Completely equipped with extensive and essential tools, framework, and knowledge. I am really happy t have this sort of mind-blowing study. Totally satisfied and completely happy. I really wanna admire and appreciate COURSERA.

AWESOME.

Es un buen curso, me ayudó a fortalecer conocimientos que en la universidad no se trataron a profundidad, adicional a ello puedo decir que también es una excelente manera de mantener contacto con el idioma inglés, yo soy de habla hispana y la verdad fue, que tener al alcance este tipo de cursos me sirvió mucho para ampliar mi vocabulario en el idioma, específicamente en la carrera.

The instructor was great and the videos were easy to follow. I experienced my first peer-graded work here and the quizzes were challenging. The only point to improve on is sometimes parts of lessons, especially formulas can get easily misunderstood because the explanation was only for one example and doesn't tackle other possible scenarios in which the formula needs to be tweaked.

Marketing Analytics is an Introductory cum Intermediate level course for the people who are willing to get the gist of what marketing is and what are they gonna study in their full time MBA. It is a five week course and in every week there is a different topic to study. It becomes very easy to establish connection between every topic when your tutor is as amazing as Raj. :)

Marketing in depth analysis with real cases industry approach inline with models that used in real world marketing industry. Now I have better confidence to analyze my own product for the marketing based on all materials conveyed by instructor. The numbers looks scary at first, but when you know the formula is exact so the calculation result shows easier to understand.

It's a great platform to learn. Module are very interesting and user friendly. Each and everything is explained with such an ease that it clarifies all things at once. Real time and industry based examples make the topics more relevent and practical. I will recommend this course from coursera to everyone who want to do an online certification in Marketing Analytics.

This course gives a good big picture perspective of marketing analytics. It shows the student where each piece of knowledge fits in the puzzle. It also gives details about how to concretely use the taught skills. It can be challenging sometimes but the difficulty is well balanced. I am happy that I had the opportunity to take this course, I learned a lot.