This is an absolute waste of time if you have any background or prior understanding of marketing basics, such as what a brand is, or can reasonably guess the types of data companies have on their users. I could see this being useful for someone with little or no prior background but this is in exceptionally untechnical, seemingly outdated course teaching exceptionally broad strokes.

There are also clear lacks of deeper thoughts into things as if they're rushing to check-off the topics and keep moving.

If you want Marketing Analytics skills or a deeper understanding, there are far better courses on here like Wharton or one of them. This feels like an Undergraduate introductory course from a middle-of-the-pack school with a nice guy as professor. But not worth you time if you even somewhat know what you're talking about already.

This is one of the most exciting and challenging courses on Marketing. I had applied for financial aid for this course for which I filled out a form and Coursera gave me permission to complete the course. But now I have gone through 80% of this course and Coursera is not letting me submit my graded assignment and asking me to make the payment first. This is really demotivating and feels wrong. I am a student and needed the course certificate to add to my skills, so I request Coursera to please fix it as soon as possible.

Started off as a good course but eventually came with its own set of flaws. Most of the data being provided is from 2014 or so and is hence extremely outdated. Could do with some more current/relevant data. Also, some of the questions in the test are unnecessary and redundant. Be it the quiz or the final tests. Could have more of application based questions instead of questions on the theoretical parts. Raj's teachings however were phenomenal. Overall, a good course but could be much better.

It's not what I was expecting. I don't feel comfortable with the way the instructor conveys the topics of the course. On the other hand, in general, I found the content too soft (and I do not have a marketing background) so I get bored easily with the lessons. Since I am more a quant person, I was hoping to delve into the quantitative approaches to analyze marketing data but simply the course isn't designed that way. Maybe I did not read the description carefully.

Material is interesting and the instructor seems knowledgable however he does not explain concepts clearly and moves way too fast. Formulas are not provided and quizzes test concepts not taught. I spent a lot of time conducting outside research to actually learn concepts. I was also disappointed in the lack of resources for help. I wish the instructor or mentors were available in the discussion forums.

The course was good enough. It had enough problems and assignments to give a clear understanding of the concepts. Although the explanation was mostly understandable and simple, in a few areas, like in the experiments module and calculation of sales lift, it got very confusing. I had difficulty in understanding that module. Nonetheless, this course proved valuable to me.

While the course was fairly easy to get through, I wish the professor would introduce formulas in its blank form before filling it in with examples. I struggle with math and it's difficult to try to learn a formula and how to apply it to certain marketing techniques outside of the course when your only exposure to it is filled with example numbers.

Very surface level information and applications. If you have coursera plus, might be worth checking out, but I wouldn't recommend paying for the course individually.

The instruuctor has a high level of energy and motivation, but the material is lacking. Thanks for the enthusiastic presentation and the squash!

It covers basics of marketing analytics and not a very advanced level. For advanced levels you may want to look at other courses on MA. The professor is good and helps gain understanding of the topic succinctly . It is good to start with but advanced knowledge will be required to better understand the topic.

The course content is not very well organized or structured, it makes the content forgetable and I always find myself missing the key points of the course. And the course material is mostly words or charts, so it's actually a bit boring. Hope the developer of this course can add more elements to it.

Quite informative but the instructor need to be more clear in his explanation. More than once I found error in his formula. That results in more confusion for the viewer.

Worst part is him going overboard with squash and vegetable analogy. Please stop dad jokes.

Explanations were quite difficult to follow and exams contained questions that weren't explained properly during the videos. Questions should be in line with examples of the video classes and I felt some of them were more complicated.

I believe there should have been a little more in depth discussion and application and regression. The content of week 1 does not include any squash!! so I believe a course on analytics without numbers seemed quite weird

Assignments could be more comprehensive and more practical tasks ensured deeper learning. Moreover, topics like CLV were not covered in detail. Else the course was good for someone will no or little knowledge. Cheers!

It was an nice experience! I am studying food science an technology and one of my courses was marketing and alalytics , concequently this experience with coursera helped me to comprehend to a better extend marketing

The course provides good background information about marketing and basic analytics methods. But there are not many examples in each module and not enough mathematical explanation for each calculation.

I wished there was more of a breakdown of how to use excel to compute R square and essential metrics for a regression line. The course seems a bit outdated. The instructor was a bit repetitive..

Brilliantly designed Course

Calculations have to be explained more Logically, especially regression

I ,being a statistics student ,could not understand the logic behind the calculations done

it was very nice course and we known about what is marketing analytics in the real business life it was very easy to understand and I was understand that what is marketing in business.

High level introductory course into marketing analytics, but mostly theoretical. More hands on session would be really helpful in driving the concepts into practice.

learned some helpful things but not as practical as I'd hoped for wanting to move deeper into a marketing career (currently with a self-taught understanding)

want a little bit more clarification about all thing all this tech in short but I learnt to many new things and also how to apply things which I know.

this course is great except it didn't explained the practical analytic tools. the math done and things put together is confusing

Some areas are very easy whereas some areas are very difficult. There is no alignment in the syllabus. Can look over the issue.

Attempts to cover very complex topics in minutes or so. More clear basic introductions and explanations would be helpful.