JC
May 9, 2022
This course builds a great foundation of marketing analytics. The first and second week's material allows you to learn the more intermediate aspects of performance marketing measurement (weeks 3 & 4)
IP
Jan 26, 2023
thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.
By Andrea L
•Jan 15, 2024
Toda la informacion sobre el analisis de datos y como manejar su presentacion y visualizacion esta muy adecuada, el manejo de comunicacion con los stakeholders y como hacer presentaciones creo que esta demas, hay varios temas o conceptos vistos en este tema que por logica se pueden deducir, en cambio el analisis de datos y el manejo de spreadsheets o excel es algo que se debe de priorizar.
By Krystal E
•May 7, 2024
Great course! A lot of the teachings were more basic (e.g., pivot tables, sorting and filtering spreadsheets), but it provided a good foundational overview of key marketing metrics, automation tools, A/B testing and stakeholder management. All of these skills are always good practice, regardless of tenure.
By Zed S
•Sep 25, 2023
Was def the hardest so far and I like data. I would like if these were set more as Modules that could be interacted with rather than supplying a word doc and then having data in one tab, and the test in another. just a lot of clicking back and forth. Def recommend setting the videos to 1.5x speed.
By Sarah S
•Jun 17, 2023
While the info from the videos was really clear, the activities sometimes had really complex and confusing directions. I highly recommend running it by some non-analysts to make it more clear. It also gets really dense with info partway through. Other than that, I feel like I learned a lot.
By R B
•Mar 11, 2024
The content was super cool, but the instructor was a newscaster. He just kept on speaking and speaking and speaking. He was not interactive to screen, at all. Just like reading from a teleprompter at the speed of 1.5x. That is the reason, I hit 04 stars.
By Mohammed A
•Sep 4, 2024
It was good. But it would have been better if an in-depth overview of analytics through python, excel were included, so that students who were interested in building a career marketing analytics, could have get an instruction in future learning.
By George A
•Aug 6, 2023
The course is very relevant to achieving the goals of the digital marketer. If he is not able to measure and analyze the data of the marketing campaign, then the ability to take informed decisions will be negatively affected.
By Grace M
•Jan 30, 2023
The course was great and very informative but the trainer in the videos spoke too quickly for me to grasp the concepts properly. A slightly slower dictation would have help my faster comprehension and confidence.
By Marianna P
•Feb 18, 2023
This was the most difficult course in the Google Certificate Program. It is well structured as well as the other, but I feel like that some topics are overlooked too quickly and need prior knowledge/experience.
By Chetan R
•Oct 1, 2023
Very good course although some parts of it were tiring and felt less exicining at times (but that maybe because I'm not a numbers person) especially the practice activities. Overall it was satisfactory.
By Rahmat
•Oct 13, 2022
It was a practical course that and I had a great experience studying it. However, thre should be a 2 -3 months internship programs to have a real life experience with all the analytics tools.
By Dorotea T
•Oct 18, 2022
I felt like it was a lot of information and it was quite rushed. I couldn't focus with all those informations flowing quickly. Yet, it was one of the most complete courses on this program.
By Kenneth
•Oct 25, 2023
Was an easy course due to the fact I have a background in marketing. It was really engaging and well put together! Good job coursera and Google :)
By rafiq r
•Mar 9, 2023
Course is great, only thing wants to mention that there is a language issue some times it very hard to understand some points.
By Miguel R
•Oct 25, 2024
Aprendà nuevas cosas, eso me encanta, pero siento que repiten algunos conceptos o definiciones de cursos anteriores.
By Dinesh K R C
•Apr 30, 2024
This Course gave me more significant insights towards analytics and its tools which i can explore for businesses.
By Shelley M S
•Sep 23, 2022
great course, I learned a lot. analytics and metrics is very difficult for me but it was explained very well
By Gligorie K
•Oct 1, 2022
I really liked the practical tests. I have to admit that I saw this course as the hardest of all before.
By Edward k
•Sep 24, 2022
This course has been an eye opener for me and very useful .
Will open for me new remote job prospects
By Christina M
•Sep 17, 2024
Very good overview of analytics and measurement certainly enough to get you on your feet and running!
By Chinedum M
•Jun 24, 2023
this is genuinely Assess for Success, it covers all the fundamentals you need for marketing analytics
By deeksha v
•Mar 10, 2023
Practical knowledge with theory, awesome experience.
thanks for making it easy for non experiencers.
By R.J. C
•May 29, 2023
Well organized. Videos are content dense but good. Some of the activities seem to need an update.
By Alice Y
•Nov 4, 2022
The course was great, but I found some of the instructions hard to follow at times.
By Ileana A
•Aug 2, 2022
the most difficult so far. Teacher was not so intertained like previos 4 teachers