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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
1,779 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

JC

May 9, 2022

This course builds a great foundation of marketing analytics. The first and second week's material allows you to learn the more intermediate aspects of performance marketing measurement (weeks 3 & 4)

IP

Jan 26, 2023

thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.

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76 - 100 of 385 Reviews for Assess for Success: Marketing Analytics and Measurement

By Mohammad M

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Jun 5, 2023

Although this course does not require any prerequisite background, you'd be amazed by how comprehensive it is even for an entry-level digital marketing role. Thank you so much Coursera and Google for cooperating on this invaluable program.

By Abdul N

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Feb 28, 2023

Marketing analytics and measurement is very useful course,It provides better understanding and knowledge how to measure marketing performance and plan marketing strategy by understanding the market trends.

Thanks for coursera & Google

By Daniela G D G

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Jan 28, 2024

This course is perfect for gaining in-depth knowledge about analytics and measurement. It provides a comprehensive understanding of the subject. Completing it will enhance your skills in data analysis and measurement techniques.

By Haseeb U

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Feb 11, 2024

This course will make you learn everything that is required for measuring a successful marketing campaign, although this course is difficult to fathom if you put your efforts into it sincerely, surely you won't regret it.

By Brian M

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Aug 25, 2022

I learned so much and still have the need to learn more. This was challenging in some areas but overall great information. I gained confidence in areas where I was lacking, and filled in areas where the blank spots were.

By Do D Q

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Jan 7, 2024

The course is very helpful and well-designed with lots of opportunities to practice when we go through each component. Great to learn especially when some of the most popular analytics tools are from Google themselves.

By Kethaka S A

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Aug 20, 2023

Great course about marketing result organise , analyse, presenting and how to use tools like google ads, goggle analytics and etc. Thank for the instructor Michael and the engaging and clear content and the activities.

By D P R J

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Feb 21, 2023

It is designed to teach students how to create, launch, and manage an e-commerce store. The course covers topics such as creating a product catalog, building a website, managing inventory, and marketing strategies.

By Francois v A

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Apr 18, 2023

Thanks for this fantastic course. I have learned a lot on marketing analytics and this will definitely come in handy on my resume and job search. I may be starting a side hustle later in time. Much appreciated

By Reena B A

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Jun 4, 2023

I love this course. A a newbie in analytics I appreciate the effort of our instructor to explain everything about marketing analytics. It is insightful and I had fun learning about this new course. Thank you!

By Jade C

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May 10, 2022

This course builds a great foundation of marketing analytics. The first and second week's material allows you to learn the more intermediate aspects of performance marketing measurement (weeks 3 & 4)

By iwan j p

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Jan 27, 2023

thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.

By Arlene J

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Nov 23, 2024

This was a very intense course but I learnt so much and the lecturer was sooo informative and smart. I got inspired to sign up for Google Analytics and I will complete it in 2025 : )

By asmaa m

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Oct 4, 2023

I loved the course and it made me realize that this is the career I want to pursue. Hats off to the exceptional style of transferring knowledge by the instructors and the Coursera.

By Ilona v d B

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May 10, 2022

This course provides practical learnings that are representative of and applicable to an online marketeer's day-to-day business. A must-have foundation for any online marketeer!

By Sarah W

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Aug 23, 2022

I think this has been the most difficult course in the seven part program, but it was presented in a way to continue learning with added materials and that is very appreciated.

By Andres E

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Nov 5, 2023

Fantastic introductory course that teaches you the fundamentals of marketing analytics. Highly recommended if you're looking to land an entry level role in digital marketing.

By Abdullah R

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Jul 22, 2023

For me, this was by far the most important course out of the seven. Packed with a lot of useful information, tasks and practices. Mostly to do with Data and Presenting Data.

By Kiran L

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Feb 7, 2023

Very informative and detailed. Using analysis tools and techniques is very important. Helped understanding presentations concepts too. Overall a good course.

By Yuliana B

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Apr 30, 2023

The most difficult module from the whole certificate program. But the insights are so precious and I am very glad to finish the course successfully.

By Laura R

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Feb 21, 2024

I was new to all things analytical. This gave great examples and exercises to develop knowledge. Would suit someone who already deals with data too

By Merna S

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Apr 8, 2023

This course is actually more than great and full of good information! thank you so much to all people who provided us with these valuable materials

By Janson A A

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Sep 22, 2023

Good marketing analytics course to broaden your insight on google ads, google analytics, spreadsheets, basic data visualization, media plans, etc.

By Alex S

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Jul 6, 2024

Thanks, Michael! For sharing tools and technics for successful presentations and digging into the data and understanding it. We’ve covered a lot!

By AHMAD F Z

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Aug 3, 2024

Course is beneficial. Can be better with more detail on each topic, more practice especially to a non-marketing personnel like me. Overall good.