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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,323 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SN

Apr 10, 2024

The course was very interesting. I enjoyed the modules and was curious about each new term discovered. The practice quizzes helped me apply what I learned effectively. I am satisfied with the content.

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1126 - 1150 of 1,325 Reviews for Attract and Engage Customers with Digital Marketing

By Geofrey M

Sep 29, 2022

wow!

By Nghiêm T P

Sep 30, 2024

tốt

By Aldrin M

Jul 4, 2023

Top

By asrar

Jan 29, 2023

wow

By XLMAXI M

Jan 2, 2023

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By LUANA D S A

Jun 22, 2024

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Feb 21, 2024

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Oct 10, 2023

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Aug 16, 2023

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Nov 27, 2024

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Sep 25, 2022

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Sep 24, 2022

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By Jackson L

Sep 14, 2022

By Muhammad U

Jan 1, 2023

I recently completed "Attract and Engage Customers with Digital Marketing" and wanted to share my thoughts on the experience. Overall, I found the course to be very informative and well-organized.

The instructor Cindy, was a knowledgeable and engaging speaker. Her lectures was clear and thorough, and she did a great job of explaining complex concepts in a way that was easy to understand. She was also very approachable and happy to answer questions or clarify any points that were unclear.

The course materials, including the assignment and supplementary readings, were relevant and helpful. The assignments were challenging but not overly burdensome, and they provided a good opportunity to apply what I had learned.

I especially appreciated the real-world examples and case studies that were incorporated into the course. These helped to bring the material to life and made it feel more relevant to my own interests and goals.

Overall, I would highly recommend Digital Marketing with Google to others. It was a valuable learning experience that I think would be beneficial for anyone interested in Digital Marketing.

By Victoria “ H

Apr 28, 2023

An incredible improvement over the Foundations course (which I wish you could skip entirely in the Google Digital Marketing & E-commerce Professional Certificate track). Much more valuable explanations of tools and processes for ads on various platforms.

The only critique that I have is that some of the computer science concepts seem like they weren't reviewed by a subject-matter expert. For example I would never call an algorithm "an automated software" or schema "a type of code". This might seem minor, but in the case of the former I would argue "automated" is not even accurate in the search context (since they do flag and review certain search suggestions and results, including increasing or decreasing the ranking of websites). It can also give the false impression that algorithms are "objective" which they're not - they just do what people do but way faster.

By Gabriela R

Jul 15, 2022

The speaker for this course spoke very fast. It seemed like the videos were very rushed compared to the last course where I had time to take notes and comprehend the video. In these videos, I found myself having to pause, go back, and read the transcript to grasp what the speaker was saying and fully comprehend it. However, the topics were interesting and despite the speed, the videos were informative and helpful. I enjoyed the activities compared to the quiz-only format of the first course. It allowed me some hands-on practice of the concepts I learned.

By Guymon A

Jan 24, 2024

This course was packed with a ton of excellent information. I learned a ton that will certainly be put to good use in the future. The only drawback was a couple of the spreadsheet exercises were rather vague upfront for a first-time beginner. It would have been more useful to review completed examples first (to better understand the ideal format and approach), followed by an exercise using different sample content, company profiles, etc. Otherwise, powerful course!

By Hassan S

Dec 13, 2024

About the Instructor - Instructor AK was too good. His way of delivery was awesome. I felt like no one could deliver this course better than him. About the Course - Course was good and has got depth of information. Despite being from Marketing background and profession, few times felt overwhelmed with the amount of information and minute details. I wish course should had more practical assignments and quizzes to test the knowledge to the core.