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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,343 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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326 - 350 of 5,660 Reviews for Foundations of Digital Marketing and E-commerce

By Wynedamme K W

Feb 26, 2024

Reflecting on first complete course e-commerce and digital marketing, I’ve encountered fascinating insights and some unexpected revelations. In summary, e-commerce and digital marketing are like a dynamic dance—constantly evolving, full of surprises, and waiting for the next move.

By RAJANI K C

Jun 21, 2022

A brilliant course that packs in a great deal of concepts in such a simple yet powerful way. One of the most engaging online course I have attended so far. I am so excited to apply skills learned through this course in coming future. All in all, it was a great learning experience.

By Rai T

Jun 21, 2023

The course material was comprehensive and the instructors were knowledgeable and engaging. The practical assignments and real-world examples helped me gain hands-on experience and the course ultimately equipped me with the skills needed to excel in the digital marketing industry.

By FADEL I

Nov 8, 2022

I started this course with having marketing background and this course more into how practically market in right way, It is excellent course for all marketer even if they have study marketing before because they will gain a lot of important subjects and they will know how to do !

By Chris S

Jan 26, 2023

This course is excellent. Whether you are thinking about getting into the industry, already in the industry, or are a business leader or small business owner, this course is essential. It really grinds a foundation on all of the principals within the digital marketing landscape.

By Do D Q

Dec 8, 2023

The course is great, covers a wide range of topics related to e-commerce and digital marketing in an easy to understand manner. The length is also quite manageable, but might be better to have some optional activities to further reinforce the concepts. But overall great course!

By kashif b

Jul 9, 2023

This is very good course for starting learning digital marketing. For me, the best thing was no prerequisite is required to learn this course. You just need dedication and they will keep you motivated through out the course and will push you to successfully complete the course.

By Brawndy D

Aug 1, 2022

Running a career in Digital Marketing and completing Google foundations of digital marketing and E-commerce has really help to shapen my career, the lessons and practical assessment in this course is great for anyone looking to take a career in Digital Marketing and E-commerce

By Eryc T J S

Sep 21, 2023

This course is organized really well, and even if you're just starting to learn about digital marketing, you'll get a clear understanding of the big picture. It's super interesting and easy to follow. Thanks to the Google team for making this course newbie-friendly. Great job!

By Awais N

Aug 20, 2023

It was a very insightful course which introduced me to a lot of industry terms which I did not know before. I had a practical experience in digital marketing before but this course helped me get an overview of what impact does Digital Marketing & E-Commerce have on a business.

By Adel A

Dec 5, 2024

I recently completed the Foundations of Digital Marketing and E-commerce course, and it has been an incredibly insightful and rewarding experience. This course is perfect for anyone looking to build a strong foundation in the dynamic world of digital marketing and e-commerce.

By TIWALADE S

Aug 12, 2023

This has been such an enlightening

course. From this course, I have learnt reasons why my business was not a success on the digital space despite

being on several online platforms. I have also been exposed to so many concepts and I can’t

wait to put all I have learnt into use

By Lee H

Dec 3, 2022

This course has so much to offer. For beginners, it is indeed a blessing to go through the contents and participate in discussions and assignments. I highly recommend this course to all the people looking forward to starting their career in digital marketing and E-commerce.

By talha j

Oct 29, 2022

I have learned a lot throughout this course. Now I know the importance of social media marketing. I am aware of how to target my customers and create awareness and make them potential customers. Hopefully, i will be a pro at the end of completing these 6 courses. Thank you!

By Naimee G

Aug 2, 2022

This course foundation of marketing and e-commerce is really very useful in understanding basics of marketing and also digital marketing is explained here in details. Almost all concepts of digital marketing is covered here and even concepts of e-commerce is made clear here.

By Cherry A T H

Jun 22, 2022

I very much like this course, and it gives me more than I have expected an online course could do. I totally recommend if you want to start your foot into digital marketing. After completing this, you might have even more insights into which specific route you want to pursue.

By Nidia L

Jul 15, 2024

Coursera me está dando la oportunidad de darle un giro a mi carrera con los cursos de marketing digital tendré una base sólida para abrirme paso.en el competitivo mundo del Marketing Digital, creo que son curso muy completos donde exploras todos los aspectos de la carrera .

By Heather G

Sep 6, 2023

I believe the presenters were very informative, presented the material in a very easy to understand format and explained the basic foundations in a great way. I would recommend this course to anyone who wants to learn more about the areas of digital marketing and e commerce.

By Gulraiz N

Nov 30, 2022

I gained a lot of information about Digital Marketing and E-Commerce, from SEO to SEM. How to use advertising to attract customers. How to increase brand awareness, along with many other aspects. I appreciate Google and Coursera giving me this wonderful learning opportunity.

By Tonia G

Aug 4, 2024

This course was a great starting point to understand how digital marketing and ecommerce works and what goes into it. I recommend this course if you are thinking about learning more about this sector and if its something that you would like to continue your journey with it.

By Carolina A

Jun 28, 2023

Thanks to all the team and Google experts who share their knowledge with us! If you want to learn about the basics of digital marketing and e-commerce, and also learn from professional experiences, this course is for you! Wish you the best in your lerning process, enjoy it!

By Rajat A

Sep 28, 2022

I loved the way the entire course was designed! Right from the beginning, the process and the flow was really smooth without taking into account how much prior knowledge the learner has from before. It presented all the ingormation is a very organized and structured manner.

By Juan C

Jul 20, 2022

This course is truly helpful as it will enable you to acquire a wide range of concepts related with digital marketing. It could be seen as a general overview course, which has the objective to provide students with the conceptual tools needed to be a great digital marketer.

By Dawn E

Jun 28, 2022

Excellent course! I was very happy with the structure of the course and found it very easy to hold my attention. I like the methods switching between video, study time and quizzes. The instructor for this course was well spoken and very easy to listen to. Thank you so much.

By Érika N M O

Nov 10, 2024

Confieso que me siento un tanto abrumada por tanta información acerca del marketing digital, jamás pensé que fuera una actividad tan compleja; sin embargo, me siento motivada a continuar. Muchas gracias por la oportunidad que me brindaron para estudiar esta certificación.