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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,538 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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4026 - 4050 of 5,702 Reviews for Foundations of Digital Marketing and E-commerce

By Muhammad I

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Nov 27, 2022

Amazing Course

By Mikołaj M

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Nov 26, 2022

Nice beginning

By Gaurav P

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Nov 14, 2022

amazing course

By vikas d

•

Nov 2, 2022

great learning

By İrem A

•

Nov 2, 2022

Perfect start.

By ARJUN R

•

Oct 6, 2022

great session

By Serhat D

•

Sep 24, 2022

Great course..

By Freedom M

•

Sep 16, 2022

Great Course!

By Jaspreet S

•

Sep 11, 2022

Great Learning

By Jessica B

•

Aug 29, 2022

Easy to follow

By Lipsa R

•

Aug 14, 2022

Very Effective

By Ebrahim Z

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Jul 22, 2022

amazing course

By Abdillahi I M

•

Jul 20, 2022

helpful course

By Emily F

•

Jul 18, 2022

learned a lot!

By sharif i

•

Jun 22, 2022

That is wosome

By Bonnie L

•

Jan 7, 2025

GREAT course!

By king6in

•

Dec 14, 2024

Great course.

By Anoushka C

•

Nov 20, 2024

Great course!

By Asim N S

•

Oct 27, 2024

Thanks google

By Inas E

•

Aug 31, 2024

GREAT program

By Rizki M

•

Aug 3, 2024

its very good

By antonio a

•

Jul 23, 2024

Great course!

By Naveen J

•

Jul 18, 2024

Great work 👍

By Levy M

•

Jun 10, 2024

Very didactic

By Vladimer G

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May 22, 2024

Great content