The course is really comprehensive and detailed starter! But I think if you take this course alone (not altogether with the next courses in the google certificate program) it will lack the materials of digital marketing and e-commerce. Because part of this course also explores the job-search side to pursue a career in this industry, which maybe isn't something that people look for in this course

Digital marketing is a diverse field encompassing various aspects of capturing, controlling as well as retaining the customer’s attention as well as the interest. While digital marketing experts need to be passionate learners, technology enthusiasts, proactive and creative thinkers, there are also specific skills that can make one’s journey as a digital marketer more fulfilling and worthwhile.

This course is excellent for beginners. Only things is that for the assignment part sometimes I feel like the questions are too theoretical and we might need to memorize a lot to get the right answer. Otherwise, this course contains some really good topics like data ethics, roles and responsibilities of digital marketers, introduction of the mentors and etc. Its a good comprehensive course.

Overall a very informative and interesting course. I will say there were a couple of topics that did not keep my attention but since this is a broad subject with numerous career tracks, I expect that to happen. I would love to see more activities. The ones in the course are a bit boring. Something more interactive would really go a long way in supplementing my learning and my attention.

This is an slightly in depth overview/intro to the field. A lot of it is basic information that you may know of already if you are interested in the subject. I do think it is a good place to start the certificate, and also refresh/update your knowledge. I was able to complete this course (Part 1 of 7 in the professional cert series) in about 2 weeks. I studied about 30-1hr daily.

The course is very good; I think for people that has never worked in this area it´d be better to have more context on the last part of the course to talk a bit more of the type of audience who will be listening to the data storytelling

I love it´s online and I appreciate the material to download and the mentions of other resources outside google like in the section of ad exchange

La méthode pédagogique alternant vidéos, lectures et quiz facilite vraiment l'apprentissage. J'ai eu du mal à trouver mon rythme mais je pense que j'y suis now. Des notions restent floues et abstraites. J'espère pouvoir réaliser les exercices pratiques avec succès et être plus familière à ce métier. Au niveau des devoirs, les traductions anglais-français doivent être améliorées.

A few areas that were motivational speaker fluff I could have done without and a few more examples early on would have been nice. Most of it was well organized and at least in nice little chunks so you don't get overwhelmed and with enough variation between reading and videos to help keep attention. The audio could be loudeer as well, but taught at a good professional level.

Foundations of Digital Marketing and E-commerce" is a comprehensive guide providing essential insights into navigating the digital landscape. With a structured approach, real-world examples, and actionable exercises, it equips readers with the knowledge and skills necessary for success in today's competitive market. An invaluable resource for marketers and entrepreneurs.

Es un muy buen curso introductorio al marketing digital. En el pasado he llevado otros cursos pero ninguno tan bueno como este, es puntual, enseña mucho en pocos minutos y explica de forma clara y concisa. Lo recomiendo mucho si se está iniciando en el mundo del marketing digital y se desea obtener los conocimientos básicos pero completamente necesarios para sentar base.

The first module raised doubts about the course, since all the information was only about how everything would work out, a lil coaching. But then the really necessary basic information went. If you are an absolute beginner, then this course is for you. If you already know the basic terms, such as KPI, marketing funnel and marketing strategy, you should skip this course.

This is very informative course covering a lot topics in Digital Marketing. I learned a lot! This course is broken out over 4 weeks so I suggest working on a little each day because you cannot complete this course over a day or a weekend. I would 100% recommend this course to someone who wants a refresher course or getting started in the industry.

It was an enriching experience, and I learned valuable skills and knowledge that I can apply in my career. The course content was engaging, and the teaching approach was highly effective.

Thank you for your dedication and efforts in delivering this course. I look forward to applying what I've learned and continuing my educational journey.

I really liked this course simply because it showed the basic foundations of digital marketing and e-commerce. Anyone can learn from this and it starts with the absolute basics of learning nothing to understanding how companies go upon marketing and converting online people into loyal customers. I learned a lot from this course!

The content and presentation was very good! The ability to have the TTYS, reading outloud, has to be on all content bc the pages tht do not have a video, I cannot get the reading outloud to work. Additionally the ability to take notes on the non-video pages would ebe helpful too including the ability to upload intogoogle drive.

the course itself is of course well designed and organized but for different markets and countries you should gain some experience yourself to be able to apply these skills in the field. but after all it's a solid foundation for starting to working as a newbie but of course it's not enough and you have to gain more skills.

I think this course is really beginnner-friendly and the concepts are very easy to understand. The proctor is also engaging but sometimes i feel like zoning out and there are parts that may seem too big of an idea. Overall though, i really recommend this course. It's so easy to finish and it's fast-paced.

informative and rich content but it lacks one thing which is practical project on how to use the information provided

it is still a great course for the basic concepts and fundamentals of digital marketing & e-commerce and i love the instructor she has good presentation skills and the ability to teach

Fairly thorough foundational course focusing on key concepts and traditional marketing models tailored for the digital space. Excellent use of online course training techniques - videos, readings, peer interaction, quizzes, etc. The Coursera note-taking/saving/reviewing feature is especially useful.

HI My name is Tahir. First of all Thanks google for providing his awesome facility to me and I learned many of the things and also I learn this amazing skill for Digital Marketing and E-commerce. I hope the learning from this course and certificate from Google both will helpful me in future. Thankyou

لقد كانت هذه الدورة راااائعة جدا . وفيها الكثير من المعلومات .

ولكن للأسف رغم اكمالي لها لقد اتضح لي انه لا يمكنني التحصل على هذه الشهادة نسبا لعدم تمكن الموقع من التعرف على هويتي نظرا لموقعي الجغرافي ,

للاسف كنت اظن ان هذه الدورات متاحة لكل شكان العالم من البشر ولكن لا اظن اننا من ضمنهم , للأسف .

This was a good entry level course to get you familiar with e-commerce, most of the courses and lab work were good and had a good level of teaching. I will say I think the lab sections could have done a little more to explain the answers but all in all it was good practice for the real world.

The insights of the course was particular and the language was very easy to understand, the examples were apt and useful in actual world. More focus should be given to the topic like attribution, data analysis and data pulling. The overall inputs from the course was useful and knowledge.

This course is a really good introduction to digital marketing, and how it applies to e-commerce. I think many of these themes are not only specific to e-commerce, as some of these lessons could apply to attracting customers to brick and mortar business as well. Overall good topics.

There was a lot of information, and a lot of it I tried to memorize, but when it came time for the quiz, and I entered the answered that seemed like they belonged, I was wrong. I feel if a course is going to have a specific answer that is correct, they should use that verbiage.