Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,538 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

Filter by:

1351 - 1375 of 5,701 Reviews for Foundations of Digital Marketing and E-commerce

By Devan C

•

Apr 7, 2023

I is a great course even if you have basic understanding of digital marketing and e-commerce already.

By Ali J (

•

Dec 25, 2022

I enjoyed to take this course and learned practical knowledge about digital marketing and e-commerce.

By Michael L

•

Sep 3, 2022

Well designed. Good interactions with quizes along the way and forums for discussions. Good training.

By Carlos A O A

•

Mar 4, 2024

Me encantá la forma tan clara y profesional de explicar las cosas del curso. Totalmente recomendado.

By Kolt C

•

Jan 13, 2024

Great course to help guide you and help you decide what area of Digital Marketing you want to target

By M P

•

Jan 11, 2024

This course is so great. Easy to understand, easy to take action to your job. I highly recommend it!

By Partyplannerkhi

•

Aug 2, 2023

I am very happy to achieve this. and thankful to google and coursera for given valuable opportunity.

By Zeeshan A

•

Jul 24, 2023

Hello, I'm Zeeshan from Pakistan. I thankful to coursera for giving authentic and great information.

By Jaya A

•

Jul 18, 2023

I have learned so much about Digital Marketing and how Google's SEO works and targets the customers.

By FÁBIO S

•

Jul 5, 2023

Excelente curso e obrigado pelos ensinamentos e oportunidade de estudar em uma instituição renomada.

By Zulea M

•

Jul 3, 2023

easy to understand ,enjoyed every step and I'm glad to have acquired new skills in digital marketing

By Saifullah I

•

Jun 22, 2023

It was a great experience and I have gain a lot of knowledge about e-commerce and digital marketing.

By Alvaro S

•

Jun 14, 2023

Very well structured course, updated and of great importance for current trends in the labor market.

By Fiorella N L R

•

May 30, 2023

Everything learned in this course was extremely incredible, all the Google professionals are bosses.

By Muhammad A

•

Jan 7, 2023

very beneficial course . best course for beginner to understand basics for google digital marketing.

By Cevin J

•

Dec 20, 2022

Extremely informative and solidified my decision to transition to a new career in digital marketing.

By Anna C

•

Nov 16, 2022

Great entry level course, videos were informative without being too long. Glossary terms were great!

By Danica M R

•

Jul 4, 2022

Pacing is great and just enought to not make students get bored with too much reading or information

By TWS

•

Dec 26, 2024

Besides the fact that I did it just for the certificate that I cannot send to Google, it was great.

By Mercy N

•

Dec 17, 2024

I enjoyed this introduction to Digital Marketing very much. It was thorough and easy to understand.

By IMEOBONG N

•

Dec 8, 2024

I have loved this course greatly and it has definitely improved my perspective of Digital marketing

By Estrella V M

•

Nov 20, 2024

I slowly understand the depth information regarding the digital Marketing and e-commerce all about.

By Yunxia C

•

Oct 22, 2024

Me siento muy contenta con los avances y con la manera en que estoy aprendiendo, estoy entusiasmada

By Muhammad H H

•

Aug 29, 2024

This course is very beneficial as it lays down the foundations of digital marketing and E-commerce.

By Rick M

•

Aug 22, 2023

A good foundation and I am looking forward to rounding out my knowledge basics in digital marketing